https://www.live-feeds.com/feed/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625mContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625mhttps://www.live-feeds.com/feed/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m#u201802Sun, 15 Nov 2026 05:42:02 +0000Smart-ring maker Oura agreed to buy AI-native primary care startup Counsel Health for $625 million, multiple outlets reported on 15 November 2026. The deal adds virtual doctors and clinical workflows to Oura's consumer health platform and follows a 153% year-over-year sales jump disclosed by the company. Oura had previously delayed plans for an initial public offering.Why it mattersOura built its brand on sleep and readiness tracking via a finger-worn ring. Counsel Health operates an AI-driven virtual primary care service that pairs clinicians with automated triage and messaging. Combinin