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● LIVE Updated 2h ago · 8 sources tracked

Peloton is back with a ‘cheaper’ folding treadmill

Peloton has launched the Tread Flex, its first foldable treadmill and cheapest model to date. Priced at $2,195, the device is part of a three-model rollout intended to drive a company turnaround. The company is also integrating new AI running features and revamping treadmill hardware to attract a broader customer base. The Tread Flex costs more than $1,000 less than the previous-generation Tread, which retails for $3,295, while the high-end Tread+ remains priced at $6,695.

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  • ✓ The Tread Flex is Pelotons first foldable treadmill.
  • ✓ The Tread Flex is the companys least expensive treadmill.
  • ✓ Peloton is releasing three new treadmill models.
  • ✓ The company is introducing new AI running features.
🛡️ Source Corroboration: 8 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

Peloton debuted three new treadmills, including the $2,195 foldable Tread Flex and new AI running features.

Live updates

  1. Peloton introduces first foldable treadmill as part of turnaround strategy

    Peloton has launched the Tread Flex, its first foldable treadmill and cheapest model to date. Priced at $2,195, the device is part of a three-model rollout intended to drive a company turnaround. The company is also integrating new AI running features and revamping treadmill hardware to attract a broader customer base. The Tread Flex costs more than $1,000 less than the previous-generation Tread, which retails for $3,295, while the high-end Tread+ remains priced at $6,695.

    Why it matters

    Peloton is shifting away from a strictly luxury equipment model after several difficult years. The company is betting on expanded running options and lower price points to recover its market position.

    What is confirmed

    • The Tread Flex is Pelotons first foldable treadmill.
    • The Tread Flex is the companys least expensive treadmill.
    • Peloton is releasing three new treadmill models.
    • The company is introducing new AI running features.

    Still unconfirmed

    • The Tread Flex is priced at $2,200.
    • The Tread Flex is priced at $2,195.
    • UBS maintained a buy rating for Peloton Interactive Inc.

    What to watch next

    • Sales data for the Tread Flex compared to previous luxury models
    • Further details on the specific AI running features being implemented
    • Financial reports indicating if the lower price point improves turnaround margins
    Sources used for this update (8)
    1. CNN — Peloton is releasing its cheapest treadmill yet as it bets on running for a turnaround
    2. CNBC — Peloton is revamping its treadmills with new features in the next phase of its turnaround
    3. The Verge — Peloton is back with a ‘cheaper’ folding treadmill
    4. Bloomberg.com — Peloton Debuts Three New Treadmills, Including $2,195 Foldable Model
    5. qz.com — Peloton is launching a foldable treadmill and new AI running features in its latest turnaround push
    6. www.cnet.com — Peloton Launches First Foldable Treadmill, Adds More AI Features
    7. finance.yahoo.com — Peloton gets to keep 'buy' rating from UBS as it launches cheaper, foldable treadmill
    8. gizmodo.com — You Might Actually Be Able to Afford Peloton’s New Treadmill
    confidence 90%
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