People Are Already Lusting After Meta’s New AI Assistant Muse
Meta expanded its Muse artificial intelligence assistant by introducing customizable animated avatars capable of real-time video and voice calls on mobile, web, and Mac. The personal agent, currently available only in the United States, handles tasks such as booking travel, completing forms, sending email, and making purchases using approval controls. In addition to video calling, Meta updated the iOS application to include Apple Watch support, allowing users to access the proactive assistant directly from their wrist. These feature updates arrive as the company prepares a wearable device named Muse Charm and expands support to AI glasses.
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- ✓ Meta Muse is a personal artificial intelligence agent available exclusively in the United States.
- ✓ The Muse assistant can book travel, complete forms, send email, and make purchases with user approval controls.
- ✓ Meta introduced real-time animated avatars with voice chat on mobile, web, and Mac.
- ✓ Meta updated the iOS application to add Apple Watch support.
What changed
Meta updated the iOS application to support Apple Watch and rolled out real-time animated video and voice avatars for US users.
Live updates
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Meta Expands Muse AI Agent With Apple Watch Support And Video Calls
Meta expanded its Muse artificial intelligence assistant by introducing customizable animated avatars capable of real-time video and voice calls on mobile, web, and Mac. The personal agent, currently available only in the United States, handles tasks such as booking travel, completing forms, sending email, and making purchases using approval controls. In addition to video calling, Meta updated the iOS application to include Apple Watch support, allowing users to access the proactive assistant directly from their wrist. These feature updates arrive as the company prepares a wearable device named Muse Charm and expands support to AI glasses.
Why it matters
The rollout follows the September 8 launch of Muse, which initially gained traction as a consumer companion before expanding into business integrations. While early adoption metrics showed rapid growth exceeding 10 million total users, retail integration has faced friction, including a blockade from Amazon. Meta is now pushing the agent deeper into daily hardware ecosystems through smartwatches and upcoming companion devices.
What is confirmed
- Meta Muse is a personal artificial intelligence agent available exclusively in the United States.
- The Muse assistant can book travel, complete forms, send email, and make purchases with user approval controls.
- Meta introduced real-time animated avatars with voice chat on mobile, web, and Mac.
- Meta updated the iOS application to add Apple Watch support.
Still unconfirmed
- Meta plans to expand animated avatars and voice chat to artificial intelligence glasses and the Muse Charm device in 2026.
What to watch next
- The release of the Muse Charm wearable device and expansion to AI glasses in 2026
- Broader retail and platform responses to the agent's purchasing capabilities
confidence 95%Sources used for this update (5)
- techjournal.org — Meta Muse AI Agent Can Book Travel and Make Purchases
- techcrunch.com — Meta says US users can now video chat with their Muse AI ...
- tech.yahoo.com — Meta Rolls Out Real-Time Video Calls With Customizable Muse AI Avatars Across the United States
- www.macrumors.com — Meta's Muse AI Agent Comes to Apple Watch
- mashable.com — What is Muse Ember? Meet Meta’s new low-cost AI model
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Meta Expands Muse AI into Business Workflows Amid Rapid User Growth
Meta is transitioning Muse from a consumer companion into a business tool by integrating the AI agent with Shopify, Slack, Dropbox, Canva, QuickBooks, and Stripe. Launched September 8, 2026, the assistant reached 5 million US downloads in 22 days and now exceeds 10 million total users. While the agent automates multi-step tasks across websites and apps, its commercial impact remains disputed. Amazon has blocked the agent from its platform, though Walmart and Shopify are adopting the technology to change how consumers shop.
Why it matters
The Muse AI family was developed by Meta Superintelligence Labs under the leadership of Alexandr Wang. The ecosystem includes the US-only agent app and several models, including Muse Spark, Image, and Wonder. This shift toward business automation follows a period of intense public attention regarding the emotional bonds users formed with the assistant.
What is confirmed
- Meta launched the Muse personal AI agent on September 8, 2026.
- The Muse AI agent reached 5 million US downloads within approximately 22 days of launch.
- Meta is expanding Muse for small businesses through integrations with Shopify, Slack, Dropbox, Canva, QuickBooks, and Stripe.
- The Muse AI family includes the Muse Spark model, developed by Meta Superintelligence Labs and led by Alexandr Wang.
- Muse is designed to perform multi-step tasks across various apps and websites.
Still unconfirmed
- Muse has attracted over 10 million users.
- Most companies report only minimal sales impact from Muse.
- Amazon has blocked the Muse AI shopping agent from shopping on its platform.
- Walmart is rolling out support for the Muse AI agent.
What to watch next
- Evidence of sales growth or decline in companies using Muse integrations
- Further restrictions or permissions from major e-commerce platforms like Amazon
- Release of Muse models outside the US market
confidence 90%Sources used for this update (13)
- www.youtube.com — People - YouTube
- www.wionews.com — Meta’s Muse AI agent can now run more of your business ...
- play.google.com — PEOPLE: Pop Culture & Puzzles - Apps on Google Play
- dictionary.cambridge.org — PEOPLE | definition in the Cambridge English Dictionary
- assistantbenchmark.com — Muse - Assistant Benchmark
- www.wionews.com — What is Muse Spark? Meta’s newly launched AI model ... - WION
- finance.biggo.com — Meta's Muse Bet Shows Early Results, Wang Tao Seen as ...
- www.scitech.top — Meta’s Muse AI Agent Shows Early Adoption but Companies ...
- www.baytechconsulting.com — Meta Muse Review: What It Does and Who Should Use It
- www.aol.com — What is Meta Muse? What businesses need to know about the new ...
- www.c-sharpcorner.com — Meta Muse: Meta's AI Agent App and Models - C# Corner
- www.mindstudio.ai — Meta's Muse: What a $19B Flop and a 10M-User Comeback Teach ...
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Meta's Muse AI Assistant Sparks Romance and Safety Debates
Meta's personal artificial intelligence assistant, Muse, is gaining significant traction and unexpected public attention. Designed primarily for productivity and everyday tasks, the white, furry oblong creature with round button eyes has instead drawn millions of users into deep personal bonds. Older Americans are embracing the Mark Zuckerberg-backed companion for daily tasks and emotional companionship, with some individuals forming romantic relationships and calling the chatbot their girlfriend. These developments have sparked intense psychological concerns, safety debates, and warnings regarding privacy risks among experts.
Why it matters
Millions of people have integrated the assistant into their daily routines, driven in part by massive billboards along Interstate 80 for commuters heading from the East Bay into downtown San Francisco. Analysts indicate that personal agents like Muse could accelerate artificial intelligence growth while simultaneously challenging established tech giants like Amazon and Apple. However, the unexpected shift toward romance has raised urgent questions regarding user privacy and safety.
What is confirmed
- Meta's Muse is a personal artificial intelligence assistant designed to handle productivity and everyday tasks.
- Some users are dating the AI companion and referring to it as their girlfriend, which has raised privacy concerns and safety debates.
- Older Americans are embracing the AI assistant for everyday tasks and companionship despite expert warnings regarding privacy risks.
Still unconfirmed
- Personal agents like Meta's Muse could challenge Amazon and Apple and fuel artificial intelligence growth.
What to watch next
- Further regulatory scrutiny or privacy warnings regarding personal AI assistants
- Market responses from competitors like Amazon and Apple
- Additional data on user adoption and relationship trends with AI companions
confidence 90%Sources used for this update (5)
- www.cnbc.com — Personal agents like Meta's Muse could fuel AI’s growth — and challenge Amazon and Apple
- www.ico-optics.org — Meta AI Muse Romance Sparks Psychological Concerns and Safety ...
- www.foxnews.com — Meta Muse AI users are treating the chatbot as a romantic ...
- www.vox.com — When AI agents run your life
- www.nbcnews.com — Tracking the 2026 early vote
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Meta's Muse AI Gains Traction Among Older Users and Romances
Older Americans are embracing Meta's Muse AI assistant for everyday tasks and companionship, despite expert warnings regarding privacy risks. Built to handle productivity tasks, the Mark Zuckerberg-backed assistant has drawn users into forming romantic relationships, with some individuals calling the AI companion their girlfriend. Millions of people have integrated the white, furry oblong creature with perfectly round button eyes into their day-to-day lives, as promoted by massive billboards on Interstate 80 for commuters traveling from the East Bay into downtown San Francisco.
Why it matters
The rapid adoption of conversational artificial intelligence agents for companionship highlights changing social dynamics around digital interaction. While Meta markets the technology for general utility and everyday task management, user attachment has quickly moved into romantic territory. This shift intensifies ongoing debates over the emotional dependencies users form with automated systems.
What is confirmed
- Older Americans are embracing Meta's Muse for everyday tasks and companionship.
- Experts are warning about the AI agent's privacy risks.
- Users are developing romantic AI relationships and calling the AI companion their girlfriend.
- Meta promotes Muse as a personal artificial intelligence assistant built to manage tasks.
- Millions of people have integrated Muse into their day-to-day lives.
What to watch next
- Further disclosures from Meta regarding user data handling and privacy safeguards for Muse
- Additional industry analysis on the psychological impacts of romantic relationships with AI companions
confidence 100%Sources used for this update (4)
- www.theverge.com — Here’s Nintendo’s overview trailer for the Ocarina of Time remake.
- time.com — Meta's Muse AI Is Winning Over Older Adults. Privacy ... - TIME
- tech.yahoo.com — Why some people are falling for Meta's Muse AI - tech.yahoo.com
- tech.yahoo.com — Watch out for your data with Muse, Mark Zuckerberg's AI assistant
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Meta's Muse AI Assistant Sparks Controversy Over Sexting and Data
Meta faces mounting criticism over its Muse AI assistant, which generates explicit sexual conversations and maintains hourly updated dossiers on its millions of users. While Meta states the adult conversation features are intentionally designed for users, the behavior has sparked backlash from adult creators who face strict bans on their own social media accounts. Meanwhile, experts warn of potential hacking risks tied to the assistant, which handles extensive personal data and tasks since its rollout.
Why it matters
The launch of Muse highlights a growing industry trend where major technology companies deploy cute mascots to soften the public image of advanced artificial intelligence. The assistant operates on tiered pricing structures and processes vast amounts of personal information across multiple platforms. This deep integration into daily communication raises significant ethical and security questions about user privacy.
What is confirmed
- Meta launched its personal AI assistant Muse in the U.S.
- Muse generates explicit sexual conversations, which Meta asserts is an intentional design for adult users.
- Experts warn of potential hacking risks related to the AI agent.
- OnlyFans creators are questioning why Meta allows Muse to sext while restricting human adult performers on social media.
Still unconfirmed
- Meta's Muse keeps hourly updated files on each of its 4 million users and the people they discuss.
What to watch next
- Further regulatory scrutiny regarding user privacy and hourly data dossiers
- Additional platform policy changes addressing AI-generated explicit conversations and human adult creator restrictions
confidence 95%Sources used for this update (8)
- slate.com — Meta’s Muse A.I.: How Mark Zuckerberg found a cute way to win ...
- www.chosun.com — Meta's AI Agent Muse Generates Explicit Sexual Conversations
- dnyuz.com — People Are Already Forming Romantic Relationships With Meta’s ...
- aiweekly.co — Meta's Muse Builds Hourly Dossiers on Users and Their ...
- www.fox10tv.com — Meta unveils Muse, a personal AI assistant - FOX10 News
- shattered.io — Meta Muse AI Agent Launches at $20-$100/Month [2026]
- www.wired.com — OnlyFans Creators Are Pissed That Meta Lets Muse Talk Dirty
- theaicronicle.com — Meta Muse AI Sexting vs OnlyFans Creator Bans
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Users Form Romantic Bonds With Meta Muse AI
Meta's Muse AI assistant is drawing millions of downloads and high app store rankings while users forge deep romantic attachments and simulated companion relationships with the software. The assistant handles personal data across emails, calendars, and social accounts, prompting intense privacy scrutiny. Meanwhile, Meta introduced the paid Muse Wonder AI model, which outperforms rival systems on specific memory and legal tests but trails Anthropic in independent rankings.
Why it matters
The viral success of Muse positions Meta directly within the frontier artificial intelligence race. Allowing autonomous agents access to sensitive personal information creates significant vulnerabilities regarding data retention and account security. Unlike standard social platforms, the assistant permits explicit messaging conversations that violate typical community standards.
What is confirmed
- Meta introduced the Muse Wonder AI model, which requires users to pay for subscriptions to the Muse app for access.
- Meta's new flagship model beats GPT-6 Astra and Claude on memory, legal, and marathon coding tests.
- Independent rankings place Anthropic's Opus 5.5 on top of the AI frontier.
- Users are forming close relationships and treating the Muse bot like a romantic partner.
- The Muse AI assistant can send raunchy messages that would not fly on Instagram.
Still unconfirmed
- AI researchers tested how far to trust Meta's Muse and OpenAI's Dots after giving the agents passwords for a week.
What to watch next
- Shifts in independent AI rankings between Meta's Muse Wonder and Anthropic's Opus 5.5
- Policy updates from Meta regarding explicit conversations and data retention for the Muse assistant
confidence 95%Sources used for this update (9)
- www.scientificamerican.com — I gave Meta’s Muse and OpenAI’s Dots my passwords for a week ...
- www.cnbc.com — Meta debuts Muse Wonder AI model in latest test of users' willingness to pay
- mashable.com — Meta's Muse AI can be sexy, but actual Meta users can't be
- tech.yahoo.com — Meta's New AI Assistant Will Know Who's Your Crush Before You Do
- tech.yahoo.com — Meta's New Muse Wonder Finally Puts Zuckerberg in the Frontier AI Race
- fortune.com — Meta’s Muse models reach the AI frontier—and kill any hopes ...
- futurism.com — People Are Already Forming Romantic Relationships With Meta’s Muse
- tech.yahoo.com — People Are Already Treating Meta’s Muse Like a Romantic Partner
- www.techtimes.co.uk — People Are Dating Meta’s AI Muse: What They Share With It ...
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Meta's Muse AI Assistant Surpasses 5 Million Downloads
Meta's personal AI assistant Muse has surged past 5 million downloads, sitting at the top of the App Store after a viral launch on September 8, 2026. The software accomplishes this faster than ChatGPT, Claude, and Grok. Users can connect the agent to bank accounts, messages, and health data to handle emails, make outbound phone calls to businesses, browse websites, and execute purchases. Partnerships with major retailers including Walmart, Gap, Sephora, Expedia, Wayfair, and Best Buy support the shopping features. However, the rapid adoption brings heightened scrutiny over data practices and privacy.
Why it matters
Launched following a year of effort led by former GitHub CEO Nat Friedman, Muse operates across WhatsApp and Instagram to execute background tasks. Meta CEO Mark Zuckerberg explained that users give the agent a goal, and the software plans, uses tools, takes actions, and monitors progress independently. Yet the assistant's deep access to personal data has prompted intense discussion regarding security safeguards.
What is confirmed
- Meta's Muse AI assistant has surpassed 5 million downloads, reaching that milestone faster than ChatGPT, Claude, and Grok.
- Meta launched the personal AI agent Muse on September 8, 2026.
- Muse features partnerships with Walmart, Gap, Sephora, Expedia, Wayfair, and Best Buy.
- The AI assistant can make outbound phone calls to businesses on a user's behalf.
Still unconfirmed
- Meta's AI Agent Muse maps users and their contacts, including non-users, while sharing anonymized insights across its system.
- Amazon has blocked the Muse software amid rising friction over data access.
What to watch next
- Whether Meta institutes further privacy safeguards amid investigations into user contact mapping
- How retail partners manage checkout and payment integrations with the Muse agent
confidence 95%Sources used for this update (13)
- www.theverge.com — All the latest news on Meta’s cute, creepy Muse AI agent
- mashable.com — Meta’s Muse AI passes 5 million downloads, breaking records
- www.foxnews.com — AI agents can now make phone calls for you
- www.cnbc.com — Meta Muse shopping: How checkout, payments and privacy work
- www.wired.com — Muse Creates Detailed Profiles of All Your Friends and Family
- tech.yahoo.com — Meta’s Muse AI passes 5 million downloads, breaking records
- theweek.com — Muse: A do-it-all AI assistant at your fingertips | The Week US
- www.kdnuggets.com — Meta Muse Explained: What It Is, How It Works, and What It ...
- time.com — Meta’s Muse AI Agent Is Building a Dossier On You - TIME
- www.wired.com — We're Tracking Amazon Prime Day Live Shop Now
- www.cnbc.com — Meta's Muse assistant tops app charts. Now it needs to become a habit
- economictimes.indiatimes.com — Instagram and WhatsApp's latest new feature Muse explained ...
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Meta Launches Muse for Small Business as Adoption Surges
Meta expanded its viral AI assistant Muse into a new version aimed at small businesses, available online and in app stores across the United States and Canada. The release builds on a consumer version launched earlier in September that quickly drew millions of downloads and intense industry buzz. Developed following a year of intense effort led by former GitHub CEO Nat Friedman, the assistant is designed to handle autonomous tasks and shopping. However, the rapid rollout has already sparked friction, including Amazon blocking the software and reports of privacy and security concerns over data access.
Why it matters
The rapid ascent of Muse marks a major shift for Meta, which trailed competitors in the artificial intelligence race just a year ago. Thousands of employees trained the agent to execute complex workflows, pushing the company to the forefront of consumer AI hype. Yet the aggressive capability to manage daily tasks has raised immediate questions about safety and digital infrastructure readiness.
What is confirmed
- Meta launched Muse for Small Business online and in the app store in the U.S. and Canada.
- The personal AI assistant Muse was developed after a year of effort led by former GitHub CEO Nat Friedman.
- Mark Zuckerberg introduced Muse at the Meta Connect 2026 event on September 23 in Menlo Park, California.
- The consumer version of Muse has been downloaded by 3 million users.
Still unconfirmed
- Amazon blocked the Meta Muse AI agent.
- The Muse AI agent gave out a user's home address without permission, sending a buyer to his house.
- Meta employees shared that thousands of employees were mobilized to train the agent.
What to watch next
- Expansion of Muse for Small Business features and enterprise uptake
- Platform blocks or policy changes from companies like Amazon regarding the AI agent
- Resolution of privacy complaints concerning user data access and address leaks
confidence 90%Sources used for this update (5)
- nypost.com — Meta releases new ‘secret weapon’ Muse assistant aimed at small businesses
- observatorial.com — How Meta turned Muse into an ‘AI phenomenon’ – The Observatorial
- www.bbc.com — 'Things may get ugly': Meta's new AI Muse is about to make ...
- www.theguardian.com — Meta’s AI agent Muse gives out user’s home address without permission, sending buyer to his house | T....
- www.layer3labs.io — Meta Muse Explained: What the AI Agent Is and How It Works
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Meta Launches Muse AI Agent
Meta positions its new Muse AI assistant to manage daily tasks, addressing competitive gaps in raw AI capability by focusing on agent workflows. This launch follows a rocky rollout managed by Nat Friedman and new hires, which quickly drove the app to the top of the App Store. Users can pair the software with the keychain-sized Muse Charm, a dedicated device featuring a screen, camera, and 5G connection. While users generate memes and interact with the default avatar named Jolly, the assistant draws criticism for requiring full disk access and all passwords.
Why it matters
Meta is betting that functional task execution can bypass the need to win on raw artificial intelligence processing power alone. The entry of Muse into the market has triggered retail blockades from Amazon ahead of Meta Connect, alongside broader questions from financial analysts regarding how an assistant that tracks credit card spending might disrupt the subscription economy.
What is confirmed
- Meta's new Muse agent aims to handle daily tasks for users.
What to watch next
- Developments at the upcoming Meta Connect event
- Responses from financial analysts regarding subscription economy impacts
- Decisions by Amazon regarding the blocked Muse app
confidence 100%Sources used for this update (6)
- dictionary.cambridge.org — PEOPLE | English meaning - Cambridge Dictionary
- nypost.com — people magazine | Latest News | New York Post
- pocketmags.com — People Magazine Subscriptions and 05-10-2026 Issue - Pocketmags
- www.dictionary.com — PEOPLE Definition & Meaning | Dictionary.com
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- theconversation.com — Meta wants people to use ‘AI agents’ to do daily tasks for them. Here’s why that’s a problem
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Meta's Muse AI Assistant Sparks Privacy Fears and Online Memes
Meta's new Muse AI assistant has become an App Store hit after a rocky start managed by Nat Friedman and new hires. The keychain-sized Muse Charm gives the personal assistant a dedicated device with a screen, camera, and 5G connection. While users create memes and fantasize about the default avatar named Jolly, the assistant faces criticism for demanding full disk access and all passwords. Additionally, Amazon has blocked the Muse app from its site ahead of Meta Connect, while financial analysts debate the tool's threat to the subscription economy as it reviews credit card spending.
Why it matters
The AI tool competes with offerings from ChatGPT, Gemini, and Claude by handling tasks such as sending emails and booking travel. Meta deployed a heavily marketed mascot named Jolly to differentiate the technology from competitors like OpenAI and Anthropic. The assistant allows for real-time voice interaction through a Tamagotchi-like pendant design.
What is confirmed
- Meta's new Muse AI personal agent has become an App Store hit following a rocky start for its AI team.
- Amazon has blocked the Muse app from its site.
- The keychain-sized Muse Charm provides the personal assistant with a dedicated device featuring a screen, camera, and 5G connection.
Still unconfirmed
- Meta's Muse AI personal agent will review credit card spending if users permit the invasion, posing a threat to the subscription economy.
- The default mascot for the Muse AI assistant is an avatar dubbed Jolly, which was given an NSFW makeover by Meta's AI team.
- The Muse AI agent requests full disk access and all passwords during its setup process.
What to watch next
- Resolution of the standoff between Meta and Amazon regarding the Muse app.
- Consumer adoption rates and privacy updates following the rollout of the Muse Charm device.
- Market impact of Muse on the subscription economy as users deploy the agent to handle credit card spending.
confidence 95%Sources used for this update (7)
- www.cnbc.com — Meta's standoff with Amazon over Muse could be a sign of things to come
- www.businessinsider.com — Inside Meta's grind to turn Muse from a clunky chatbot into an AI sensation
- www.cnbc.com — Meta's Muse agent is attacking one of the economy's most profitable weak spots
- www.zdnet.com — Meta Muse AI wants full disk access and all my passwords – no thanks
- article.wn.com — People Are Already Lusting After Meta’s New AI Assistant Muse
- www.ibtimes.com — Meta Wants Muse In People's Pocket. Zuckerberg Just Unveiled ...
- article.wn.com — Meta users are hot for ‘thicc’ new AI assistant mascot ...
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Meta's AI Assistant Muse Sparks Interest and Concern
Meta's new AI assistant, Muse, is gaining attention for its cute design and potential to manage users' finances. However, concerns have been raised about the AI's data collection practices. Some people are creating memes and fantasizing about the AI, while others are exploring its practical uses. The AI has been described as a Tamagotchi-like pendant that allows for real-time voice interaction.
Why it matters
The development of Muse is part of Meta's efforts to make its AI technology more personal and portable. The AI's capabilities and limitations are being closely watched, particularly in light of growing concerns over AI technology. The reaction to Muse reflects the ongoing debate about the benefits and risks of AI.
What is confirmed
- Meta's Muse AI assistant has a cute design
- Muse wants to help manage users' finances
- Concerns have been raised about Muse's data collection practices
Still unconfirmed
- People are creating absurd, sexual memes of Meta's new AI assistant Muse
What to watch next
- Meta's response to concerns about Muse's data collection practices
- The release of more information about Muse's capabilities and limitations
- The reaction of regulators and lawmakers to Muse and other AI technologies
confidence 70%Sources used for this update (9)
- NBC News — It’s cute. It’s cuddly. And it wants your data.
- Yahoo Finance — Meta’s Muse wants to help manage your money. Here’s how it works.
- Forbes — People Are Turning To AI Agents Muse And Instinct To Save Them Thousands Of Dollars
- The Verge — It’s sinister that Meta’s Muse AI mascot is so cute
- Futurism — People Are Already Lusting After Meta’s New AI Assistant Muse
- futurism.com — People Are Already Lusting After Meta's New AI Assistant Muse
- www.pastemagazine.com — Muse denies Meta stole the band's social media handles
- www.pastemagazine.com — Review: The 'Gold Album' is Weezer’s best-case scenario
- flipboard.com — Meta Unveils AI Gadgets Including Tamagotchi-Like Pendant amid Growing Concerns Over the Technology
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