Perion to be acquired by India’s Affle for $420 million, marking a steep fall for a once-billion-dollar Israeli company — Live Feedhttps://www.live-feeds.com/feed/perion-to-be-acquired-by-india-s-affle-for-420-million-marking-a-steep-fall-for-a-once-billion-dollar-israeli-companyContinuously updated, source-cited coverage. Affle to acquire Perion in $420 million all-cash dealhttps://www.live-feeds.com/feed/perion-to-be-acquired-by-india-s-affle-for-420-million-marking-a-steep-fall-for-a-once-billion-dollar-israeli-companyhttps://www.live-feeds.com/feed/perion-to-be-acquired-by-india-s-affle-for-420-million-marking-a-steep-fall-for-a-once-billion-dollar-israeli-company#u175923Thu, 05 Nov 2026 01:27:09 +0000India-based Affle has signed a definitive merger agreement to acquire Perion, a NASDAQ-listed Israeli ad-tech firm, for $420 million. The all-cash transaction aims to scale Affle's CPCU business across developed markets. This acquisition marks a significant valuation drop for Perion, which was previously valued at over one billion dollars. The deal combines Affle's growth strategy in international markets with Perion's existing infrastructure in the ad-tech sector.Why it mattersPerion's decline from a billion-dollar valuation highlights volatility in the Israeli ad-tech sec