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PMC Acquires Remaining Vox Media Brands, Sets PMX Subsidiary To House Combined Publishing Titles

Penske Media Corporation has purchased Vox Media's digital brands and operational tools. The company created a subsidiary called PMX to manage these assets. This acquisition establishes PMC as the largest digital media publisher.

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What changed

The update identifies the specific brands acquired and names Ryan Pauley as the overseer of PMX.

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  1. PMC Forms PMX Subsidiary After Acquiring Vox Media Portfolio

    Penske Media Corporation has purchased Vox Media's digital brands and operational tools. The company created a subsidiary called PMX to manage these assets. This acquisition establishes PMC as the largest digital media publisher.

    What's confirmed:

    • Penske Media Corp. acquired the Vox Media portfolio of digital brands.
    • The acquisition includes Eater, The Verge, and SB Nation.
    • All PMC and Vox publishing brands will operate under the PMX subsidiary.

    Still unconfirmed:

    • Ryan Pauley will oversee the PMX subsidiary.
    • PMC acquired Popsugar, The Dodo, Punch, and Thrillist.
    • PMC acquired Vox's digital ad marketplace and first-party data platform.
    • The deal includes Vox Studios and Vox Creative.
    confidence 90%

  2. Penske Media Corporation Acquires Vox Media Brands

    Penske Media Corporation has acquired the remaining brands of Vox Media. The company established a subsidiary called PMX Global, LLC to manage the combined publishing portfolios. This move creates the world's largest digital media publisher.

    What's confirmed:

    • Penske Media Corporation acquired the Vox Media portfolio of digital brands.
    • The acquisition includes Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist.
    • PMC created a subsidiary called PMX Global, LLC to house the combined publishing titles.
    • Ryan Pauley is the President of PMX Global, LLC.
    • The PMX Global, LLC division oversees more than 25 media brands.
    • The deal makes PMC the world's largest digital media publisher.

    Still unconfirmed:

    • The deal includes Vox Studios and Vox Creative.
    • The acquisition occurred one month after a deal involving Murdoch.
    confidence 100%