Live Feeds
● LIVE Updated 1h ago · 31 sources tracked

PMC Acquires Vox Media Brands, Creating Digital Publishing Giant

Penske Media Corporation has agreed to acquire seven brands from Vox Media, including The Verge and Eater. The deal includes the Concert ad marketplace and the Forte data platform. This acquisition establishes PMC as the largest digital media publisher in the world.

RSS Source map (29)

What changed

The specific brands, ad marketplace, and data platform included in the deal are now identified.

Live updates

  1. Penske Media Corporation Acquires Vox Media Portfolio

    Penske Media Corporation has agreed to acquire seven brands from Vox Media, including The Verge and Eater. The deal includes the Concert ad marketplace and the Forte data platform. This acquisition establishes PMC as the largest digital media publisher in the world.

    What's confirmed:

    • Penske Media Corporation has agreed to acquire the brands Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist.
    • The acquisition includes the premium ad marketplace Concert and the first party data platform Forte.
    • PMC was the largest shareholder of Vox Media before the deal announcement.
    • Existing Vox Media shareholders will keep a minority ownership stake in PMX.
    • The deal creates the world's largest digital media publisher.
    • PMC created a new subsidiary called PMX to manage the assets.

    Still unconfirmed:

    • The new entity PMX consists of 25 titles.
    confidence 100%

  2. Penske Media Corp. Acquires Vox Media Portfolio

    Penske Media Corp. has purchased Vox Media's digital brands. This acquisition makes PMC the largest digital publisher in the world. The company will manage these assets through its PMX Global, LLC subsidiary.

    What's confirmed:

    • Penske Media Corp. acquired the Vox Media portfolio of digital brands.
    • The acquisition includes Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch and Thrillist.

    Still unconfirmed:

    • The deal includes Vox Studios and Vox Creative.
    • The acquisition makes PMC the world's largest digital publisher.
    confidence 90%

  3. PMC Forms PMX Global Following Vox Media Acquisition

    Penske Media Corporation acquired the remaining digital brands of Vox Media. The company created a subsidiary called PMX Global, LLC to manage these assets. Ryan Pauley serves as president of the new division.

    What's confirmed:

    • Penske Media Corporation acquired the remaining digital brands of Vox Media.
    • PMC formed a subsidiary called PMX Global, LLC to manage the combined portfolios.
    • Ryan Pauley leads the new division as president.

    Still unconfirmed:

    • The deal unites over 25 digital titles including The Verge, Eater, and SB Nation.
    confidence 90%

  4. Penske Media Corporation Acquires Vox Media Brands

    Penske Media Corporation has acquired the remaining digital brands of Vox Media. The company formed a subsidiary called PMX Global, LLC to manage the combined portfolios. Ryan Pauley will lead this new division as president.

    What's confirmed:

    • Penske Media Corporation acquired Vox Media brands including Eater, The Verge, SB Nation, Popsugar, the Dodo, Punch, and Thrillist.
    • PMC created a subsidiary called PMX Global, LLC to house the combined publishing portfolios.
    • Ryan Pauley is the President of PMX Global, LLC.
    • The PMX Global, LLC portfolio consists of more than 25 media brands.

    Still unconfirmed:

    • Cageside Seats has a new owner.
    confidence 100%