Poppi founder still thinks water's boring—her new beverage company is betting consumers feel the same — Live Feedhttps://www.live-feeds.com/feed/poppi-founder-still-thinks-water-s-boring-her-new-beverage-company-is-betting-consumers-feel-the-sameContinuously updated, source-cited coverage. Poppi Founders Launch Jetty Hydration Brand to Rival Gatoradehttps://www.live-feeds.com/feed/poppi-founder-still-thinks-water-s-boring-her-new-beverage-company-is-betting-consumers-feel-the-samehttps://www.live-feeds.com/feed/poppi-founder-still-thinks-water-s-boring-her-new-beverage-company-is-betting-consumers-feel-the-same#u197188Thu, 12 Nov 2026 13:28:39 +0000Poppi founders Allison and Stephen Ellsworth have launched a new beverage startup named Jetty, targeting the hydration market and competing with PepsiCo's Gatorade. The brand offers everyday low-sodium hydration drinks and powders available through major retailers including Whole Foods, Target, and Amazon. Jetty's electrolyte powder formulation contains 3 grams of fiber and 40 calories per serving. The company targets consumers who prefer flavored and functional beverages over plain water, following the creators' previous exit when PepsiCo acquired their prebiotic soda brand.Why