Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
The founders of the Poppi beverage brand are launching a new startup named Jetty to challenge PepsiCo's Gatorade in the hydration market. Co-founder Allison Ellsworth is spearheading the new venture, which aims to provide flavorful drinks and powders for everyday hydration. The creators are targeting the competitive sports drink sector with this splashy follow-up, betting that consumers find plain water boring and want more engaging alternatives.
Listen to Live Briefing
Real-time synthesized voice briefing Β· Live Feeds Desk
- β The founders of Poppi are launching a new beverage startup named Jetty to compete with PepsiCo's Gatorade.
- β Allison Ellsworth is the co-founder unpacking the new Jetty follow-up brand.
- β Jetty offers everyday hydration powders and flavorful drinks.
What changed
The founders of Poppi have officially unveiled their new beverage and hydration powder startup called Jetty to compete with Gatorade.
Live updates
-
Poppi Founders Launch Jetty to Challenge PepsiCo's Gatorade
The founders of the Poppi beverage brand are launching a new startup named Jetty to challenge PepsiCo's Gatorade in the hydration market. Co-founder Allison Ellsworth is spearheading the new venture, which aims to provide flavorful drinks and powders for everyday hydration. The creators are targeting the competitive sports drink sector with this splashy follow-up, betting that consumers find plain water boring and want more engaging alternatives.
Why it matters
The launch follows a major success for the founders, who previously built a soda brand in a Texas kitchen and sold it at a local farmers market before a massive multi-billion-dollar acquisition by PepsiCo. Now, they are positioning their new startup to compete directly against products owned by the same corporate giant that bought their original creation. This move signals a return to the beverage industry for the entrepreneurs behind Poppi.
What is confirmed
- The founders of Poppi are launching a new beverage startup named Jetty to compete with PepsiCo's Gatorade.
- Allison Ellsworth is the co-founder unpacking the new Jetty follow-up brand.
- Jetty offers everyday hydration powders and flavorful drinks.
What to watch next
- Market performance and consumer adoption rates of Jetty hydration powders and drinks.
- Distribution deals and retail partnership announcements for the new Jetty brand.
confidence 90%Sources used for this update (10)
- www.antcanfly.com β Broadcom Inc.(AVGO) μ£Όκ° μ λ§Β·μ¬λ¬΄ λ°μ΄ν°
- www.cnbc.com β Oil today: Iran, US, crude, wti, brent, trump
- jingletree.com β AI-powered cyberattacks fuel 'Black October' fears
- CNBC β Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
- inc.com β What Is Jetty? Co-Founder Allison Ellsworth Unpacks Her Splashy Poppi Follow-Up
- CNBC β Poppi founder still thinks water's boringβher new beverage company is betting consumers feel the same
- Parade Magazine β A Texas woman started making soda in her kitchen and selling it at a local farmers market; 10 years later, PepsiCo bought her brand for $1.95 billion
- Trend Hunter β Everyday Hydration Powders: Jetty Brings Flavorful Powders and Drinks
- AOL.com β From Kitchen Experiment to $1.95 Billion: How Poppi Soda Captivated PepsiCo
- www.wallstreetzen.com β Sandisk Stock Price Today (NASDAQ: SNDK) Quote, Market Cap, Chart
Community Sentiment: How do you assess this situation?
Voice your perspective Β· Real-time aggregated sentiment from the Live Feeds community