https://www.live-feeds.com/feed/poppi-founders-look-to-disrupt-hydration-market-with-new-electrolyte-drinkContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/poppi-founders-look-to-disrupt-hydration-market-with-new-electrolyte-drinkhttps://www.live-feeds.com/feed/poppi-founders-look-to-disrupt-hydration-market-with-new-electrolyte-drink#u197672Thu, 12 Nov 2026 21:30:40 +0000Allison Ellsworth, who co-founded prebiotic soda brand Poppi and sold it for $2 billion, has launched Jetty, a new hydration beverage line. The brand positions itself as a flavored electrolyte drink with zero sugar and functional ingredients, targeting consumers who find plain water unappealing. Jetty enters a crowded hydration market dominated by brands like Liquid I.V. and Gatorade, betting on Ellsworth's track record building Poppi into a mainstream success. The product line includes multiple flavors and is available direct-to-consumer and through select retail partners.Why it mattersE