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Popular teen mall staple launching line at Target with 50-plus items

Abercrombie & Fitch Co. is partnering with Target for a multiseason release of over 50 items. The limited-edition line focuses on apparel and dorm decor. The collection will be available on Target.com and in most stores.

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What changed

The launch date is now set for June 28.

Live updates

  1. Hollister and Target Launch Exclusive Collection June 28

    Abercrombie & Fitch Co. is partnering with Target for a multiseason release of over 50 items. The limited-edition line focuses on apparel and dorm decor. The collection will be available on Target.com and in most stores.

    What's confirmed:

    • Hollister is launching a limited-edition line at Target with more than 50 items.
    • The collection focuses on apparel and dorm decor.
    • The partnership is a multiseason agreement.

    Still unconfirmed:

    • The collection arrives June 28th on Target.com and in most stores.
    • This is the brand's first foray into home and decor.
    confidence 90%
  2. Hollister Partners With Target for Apparel and Home Collection

    Abercrombie & Fitch Co. is bringing Hollister to Target through a multiseason partnership. The limited-edition line includes more than 50 items focusing on apparel and dorm decor. This move expands Hollister's US wholesale operations to target the back-to-college market.

    What's confirmed:

    • Hollister is partnering with Target to launch a limited-edition line.
    • The collection includes more than 50 items.
    • The partnership covers both apparel and home decor for dorm rooms.
    • Abercrombie & Fitch Co. is using this collaboration to expand its US wholesale operation.
    • The initiative targets the $89 billion back-to-college shopping market.
    confidence 100%