Prime Big Deal Days is live. Here's what we're buying first

Live updates

1. 1h ago

   Amazon Prime Big Deal Days Sale is Live

   Amazon has launched its Prime Big Deal Days event, scheduled for October 6-7 to kick off the fall and holiday shopping season. Major publishers and reviewers are actively tracking and publishing curated lists of discounts on technology products, Apple iPads, headphones, laptops, running gadgets, and other consumer electronics. Competing retailers including Best Buy and Target are also running concurrent sales events. Shoppers are monitoring live price drops and inventory levels as items begin to sell out across various product categories during the 48-hour promotional window.

   Why it matters

   The October shopping event serves as an early kickoff for the heavy year-end holiday retail season. Industry trackers monitor these sales closely to gauge consumer demand and discount depth relative to traditional November shopping holidays. Reviewers curate specific product selections to help consumers navigate thousands of competing promotional offers.

   What is confirmed

   • Amazon Prime Big Deal Days runs October 6-7 to kick off fall and holiday shopping.
   • Competing retailers including Best Buy and Target are hosting sales this week.
   • Reviewers are tracking discounts on tech products including Apple iPads, laptops, headphones, and running gadgets.

   Still unconfirmed

   • Some critics claim that the vast majority of Amazon Prime Big Deal Days discounts are lame, highlighting only a small fraction of products worth buying.

   What to watch next

   • Inventory sell-out rates and final sales volume reports from Amazon
   • Post-event retail analysis comparing October Prime Day performance against previous years
   Sources used for this update (13)

   1. www.primevideo.com — Prime Video: Watch movies, TV shows, sports, and live TV
   2. About Amazon — Prime Big Deal Days: Our biggest deals to kick off fall and holiday shopping October 6-7
   3. USA Today — Prime Big Deal Days starts tomorrow. Here's what we're buying
   4. www.usatoday.com — Best Amazon Prime Big Deal Days deals to shop October 6 and 7
   5. CNN — We found the 67 best Prime Day-level sales during Amazon’s Prime Big Deal Days
   6. rollingstone.com — Amazon Prime Big Deal Days Discounts Are Really Lame — Except for These 16 Products
   7. NBC News — Tons of retailers are having sales this week — these are the best deals we’ve seen at Best Buy, Target and more
   8. mashable.com — Wondering what to buy on Prime Day? Shop our top 10 deals from the sale.
   9. uk.pcmag.com — Amazon's October Prime Day Sale Is Live: 153+ Expert-Vetted Deals on Our Favorite Tech From Apple, Bose, Sony, and More
   10. uk.pcmag.com — Last Chance to Save: 155 Expert-Vetted Prime Day Tech Deals Still on Sale
   11. mashable.com — The best October Prime Day deals on iPads, according to Mashable's team of tech experts
   12. www.zdnet.com — The 3 best Prime Day deals for runners, according to a health tech reviewer
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