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Professor Layton studio Level-5's CEO admits using AI to make its digital showcase "more spectacular"

Level-5 CEO Akihiro Hino admitted to using generative AI to make a recent digital showcase "more spectacular." While the studio issued an apology for the use of the technology in the presentation, Hino maintains a commitment to integrating AI into game development. The company aims to use AI-assisted production to reduce the development time for major titles from five years to two years. Level-5 is the developer behind the Professor Layton, Yo-kai Watch, and Inazuma Eleven series.

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  • ✓ CEO Akihiro Hino admitted using AI to make a digital showcase "more spectacular".
  • ✓ Level-5 apologized for the use of generative AI in its showcase.
  • ✓ The studio wants to use AI-assisted production to cut major game development time from five years to two years.
  • ✓ Level-5 develops the Inazuma Eleven and Yo-kai Watch series.
🛡️ Source Corroboration: 6 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Akihiro Hino issued a formal apology for the AI-generated content in the studio's showcase.

Live updates

  1. Level-5 CEO Apologizes for Using Generative AI in Digital Showcase

    Level-5 CEO Akihiro Hino admitted to using generative AI to make a recent digital showcase "more spectacular." While the studio issued an apology for the use of the technology in the presentation, Hino maintains a commitment to integrating AI into game development. The company aims to use AI-assisted production to reduce the development time for major titles from five years to two years. Level-5 is the developer behind the Professor Layton, Yo-kai Watch, and Inazuma Eleven series.

    Why it matters

    The gaming industry faces significant tension over the use of generative AI due to concerns regarding artistic integrity and labor. Level-5's attempt to accelerate production cycles represents a drastic shift in their traditional development timeline. This move comes amid critical reception regarding the quality of their recent output.

    What is confirmed

    • CEO Akihiro Hino admitted using AI to make a digital showcase "more spectacular".
    • Level-5 apologized for the use of generative AI in its showcase.
    • The studio wants to use AI-assisted production to cut major game development time from five years to two years.
    • Level-5 develops the Inazuma Eleven and Yo-kai Watch series.

    What to watch next

    • Details on specific AI tools being integrated into the production pipeline
    • Public reaction to the first game released under the two-year development cycle
    Sources used for this update (6)
    1. Niche Gamer — OPINION: From Studio Ghibli to AI slop: What happened to LEVEL-5?
    2. Noisy Pixel — Level-5 Wants to Cut Major Game Development From Five Years to Two Using AI-Assisted Production
    3. Anime News Network — Level 5 CEO Akihiro Hino Addresses Use of AI in Latest Presentation
    4. 玩具人 TOY PEOPLE — "Inazuma Eleven" & "Yo-kai Watch" Developer LEVEL-5 Apologizes for Using Generative AI in Showcase
    5. Eurogamer.net — Professor Layton studio Level-5's CEO admits using AI to make its digital showcase "more spectacular"
    6. Men's Journal — Level-5 Repeats Its Commitment to the Use of AI in Its Games
    confidence 100%
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