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● LIVE Updated 2d ago · 14 sources tracked

Protein Craze Fuels Nationwide Cottage Cheese Shortage

A surge in protein-focused trends on TikTok has led to a nationwide shortage of cottage cheese. Producers are unable to keep shelves stocked as demand outpaces supply. The shortage is further complicated by rising costs for whey protein.

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What changed

Recent reports link the shortage to viral social media trends and increased whey protein prices.

Live updates

  1. Protein Trend Sparks Nationwide Cottage Cheese Shortage

    A surge in protein-focused trends on TikTok has led to a nationwide shortage of cottage cheese. Producers are unable to keep shelves stocked as demand outpaces supply. The shortage is further complicated by rising costs for whey protein.

    What's confirmed:

    • Cottage cheese sales increased by 20% in one year.
    • TikTok trends and protein-maxxing are driving the increased demand for cottage cheese.
    • Producers are unable to refill store shelves fast enough to meet current demand.
    • The product was popular as a diet food in the 1950s.

    Still unconfirmed:

    • Private equity firm L Catterton purchased a major stake in cottage cheese maker Good Culture.
    confidence 80%