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Protein-in-Everything Craze Has a Problem: Not Enough Whey Protein

A surge in demand for high-protein products has led to a global shortage of whey protein. Food companies are adding the ingredient to a wider variety of goods, depleting available supplies. This shortage is forcing some snack brands to change recipes or absorb higher costs.

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What changed

New reports highlight the impact of the shortage on small businesses and snack brand formulations.

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  1. Global Whey Protein Shortage Hits Food Manufacturers

    A surge in demand for high-protein products has led to a global shortage of whey protein. Food companies are adding the ingredient to a wider variety of goods, depleting available supplies. This shortage is forcing some snack brands to change recipes or absorb higher costs.

    What's confirmed:

    • Whey protein concentrate is a powdered byproduct of cheese-making.
    • Global demand for high-protein products has outpaced the supply of whey protein.
    • Food companies are incorporating whey into more products to meet consumer demand.

    Still unconfirmed:

    • Peter Rahal, CEO of David Protein, described the situation as protein capitalism.
    confidence 90%