https://www.live-feeds.com/feed/purely-elizabeth-founder-sells-to-ferrero-for-850-million-feel-the-fear-and-do-it-anywayContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/purely-elizabeth-founder-sells-to-ferrero-for-850-million-feel-the-fear-and-do-it-anywayhttps://www.live-feeds.com/feed/purely-elizabeth-founder-sells-to-ferrero-for-850-million-feel-the-fear-and-do-it-anyway#u45068Wed, 19 Aug 2026 04:25:36 +0000Ferrero Group is acquiring Purely Elizabeth, a U.S. wellness brand specializing in better-for-you breakfast products. Forbes reports the sale price is $850 million. The acquisition integrates the granola brand into Ferrero's broader wellness strategy. The founder of Purely Elizabeth described the decision to sell as an act of facing fear. This move expands Ferrero's presence in the modern health-conscious cereal market.Why it mattersFerrero is traditionally known for confectionery. This purchase signals a shift toward the health and wellness sector. Purely Elizabeth provides a footho