Read John Ternus' First Memo to Apple Employees as CEO
Apple chief executive officer John Ternus criticized early foldable smartphones in a recent interview, describing them as feeling kind of cheap and crappy. Ternus took over the chief executive position on September 1, 2026, succeeding Tim Cook, who moved to executive chairman of the board. The leadership transition preceded the iPhone Duo launch. Since taking the role, Ternus admitted he was initially unsure if he was ready, but he has already begun reducing staff, accelerating product development, and participating in future product design. Ternus and Cook also recently marked the 15th anniversary of Steve Jobs death.
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- ✓ John Ternus took over as Apple chief executive officer on September 1, 2026.
- ✓ Tim Cook transitioned to executive chairman of the board.
- ✓ John Ternus described some early foldable smartphones as feeling kind of cheap and crappy during an interview with TIME.
What changed
John Ternus gave a recent interview to TIME sharing his views on early foldable smartphones.
Live updates
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Apple CEO John Ternus Dismisses Early Foldable Smartphones
Apple chief executive officer John Ternus criticized early foldable smartphones in a recent interview, describing them as feeling kind of cheap and crappy. Ternus took over the chief executive position on September 1, 2026, succeeding Tim Cook, who moved to executive chairman of the board. The leadership transition preceded the iPhone Duo launch. Since taking the role, Ternus admitted he was initially unsure if he was ready, but he has already begun reducing staff, accelerating product development, and participating in future product design. Ternus and Cook also recently marked the 15th anniversary of Steve Jobs death.
Why it matters
Apple operates under new executive leadership following the September transition from Tim Cook to John Ternus. Ternus shapes the future hardware direction of the company while commenting publicly on industry technology trends like foldable devices. The executive team recently observed the anniversary of Steve Jobs death.
What is confirmed
- John Ternus took over as Apple chief executive officer on September 1, 2026.
- Tim Cook transitioned to executive chairman of the board.
- John Ternus described some early foldable smartphones as feeling kind of cheap and crappy during an interview with TIME.
What to watch next
- Any official Apple announcements regarding foldable device development
- Further executive restructuring or staffing changes under John Ternus
confidence 100%Sources used for this update (7)
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John Ternus Reshapes Apple Leadership Following Transition
John Ternus took over as Apple chief executive officer on September 1, 2026, replacing Tim Cook, who transitioned to executive chairman of the board. Ternus admitted he was not sure he was ready to step into the role. Since assuming the position, Ternus has begun cutting staff, boosting product development, and assisting in the design of future products. The leadership transition occurred prior to the iPhone Duo launch. In addition, Ternus and Tim Cook recently marked the 15th anniversary of Steve Jobs death, reflecting on the co-founder's legacy.
Why it matters
Tim Cook concluded a 15-year tenure as chief executive officer by sending a final memo to Apple staff on August 31, 2026. Cook later discussed the leadership handoff during an interview at Apple's U.K. headquarters with David Phelan of The Independent. The shift in administration brings design back to the executive suite under Ternus.
What is confirmed
- John Ternus replaced Tim Cook as Apple CEO on September 1, 2026.
- Tim Cook became chairman of the board after stepping down as CEO.
- Tim Cook sent a final memo to Apple employees on August 31, 2026, marking the end of his 15-year tenure.
- October 5, 2026 marked the 15th anniversary of Steve Jobs' death.
Still unconfirmed
- John Ternus admitted he was not initially sure if he was ready to take over as Apple CEO.
- John Ternus is cutting staff, boosting product development, and helping design the next big thing.
What to watch next
- Further organizational adjustments or staff reductions under John Ternus
- Product announcements and hardware engineering output for iPhone, Mac, and other devices
confidence 95%Sources used for this update (11)
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Apple CEO John Ternus Prioritizes Design in Direct Leadership Style
Apple Chief Executive Officer John Ternus is elevating product design to a major priority in his administration following his assumption of the top role in September. According to Bloomberg reporter Mark Gurman, Ternus is adopting an intensive approach to design work that mirrors the focus of company co-founder Steve Jobs. This strategic shift places the chief executive in a more direct, hands-on role with Apple design teams. The adjustment marks a distinct leadership direction for the nearly five trillion dollar enterprise as Ternus works to streamline corporate operations and accelerate hardware engineering output.
Why it matters
Apple has lacked a true design lead since Jony Ive departed the company in 2019. Ternus stepped into the chief executive position in September, succeeding Tim Cook after a seamless leadership transition. His inaugural staff memo indicated plans to cut management layers and push accelerated experimentation to boost shipping volume.
What is confirmed
- John Ternus became Apple CEO last month.
- Ternus has made product design a major priority.
- Ternus is taking a more hands-on role in Apple design teams.
Still unconfirmed
- Ternus is applying a Jobsian-level focus to restore greatness to Apple design work.
What to watch next
- Further internal organizational changes under Ternus
- Details on upcoming iPhone events previewed in the initial memo
confidence 100%Sources used for this update (4)
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Apple CEO John Ternus Overhauls Management in First Staff Memo
Apple Chief Executive Officer John Ternus has transmitted his inaugural staff communication following his assumption of the top role earlier in September. Ternus is wagering the nearly five trillion dollar enterprise on accelerated engineering and experimentation. He intends to eliminate management layers to increase shipping output. The internal memo, dispatched on his first day in the position, additionally previewed an upcoming iPhone event and expressed appreciation to former chief executive Tim Cook for his guidance. Sources indicate a seamless leadership transition.
Why it matters
Ternus succeeded Tim Cook as chief executive in September, inheriting leadership of one of the world's largest companies. The initial memo signals a strategic pivot toward faster product development and structural overhauls. This follows a well-established company custom regarding employee time off for the Thanksgiving holiday.
What is confirmed
- John Ternus is the new CEO of Apple, having taken over from Tim Cook earlier in September.
- Ternus sent his first memo to staff on his first day as CEO, highlighting an upcoming iPhone event and thanking Tim Cook.
Still unconfirmed
- John Ternus plans to cut management layers to ship more products and speed up the nearly five trillion dollar company.
What to watch next
- Execution of the announced management overhauls and product development acceleration
- The upcoming iPhone event previewed in the executive memo
confidence 100%Sources used for this update (4)
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Apple CEO John Ternus Extends Thanksgiving Break
Apple employees across most United States divisions will receive the entire Thanksgiving week off, continuing a workplace tradition established by Steve Jobs. Chief Executive Officer John Ternus informed staff that the extended time away is granted to recognize their hard work. This perk covers the holiday period alongside the standard Thursday and Friday closures. Previous leadership routinely offered this extended break, and Ternus maintains the practice following his transition into the top executive position earlier in September after Tim Cook stepped down.
Why it matters
Maintaining legacy corporate policies provides a signal of stability during executive transitions. Ternus assumed the chief executive role following Tim Cook and made his first public appearance at a company event on September 9. Preserving perks like the Thanksgiving week hiatus helps maintain morale during corporate leadership shifts.
What is confirmed
- Apple CEO John Ternus told employees that most US divisions will receive the whole of Thanksgiving week off.
- The extended Thanksgiving week break continues a tradition created by Steve Jobs.
What to watch next
- Additional internal policy announcements from CEO John Ternus
- Further details regarding staffing or division exemptions from the Thanksgiving break
confidence 100%Sources used for this update (4)
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Apple CEO John Ternus Extends Holiday Break
Apple CEO John Ternus announced that corporate employees will receive three extra days off during Thanksgiving week, spanning November 23 to November 25 in addition to the standard Thursday and Friday holidays. This decision preserves a longstanding workplace practice. Ternus recently stepped into the chief executive role, making his first public appearance on September 9 at a company event following the departure of Tim Cook.
Why it matters
Tim Cook concluded his 15-year tenure as chief executive officer on September 1, 2026. John Ternus assumed leadership during a period when the technology giant faces market pressure to boost hardware revenue through premium offerings like foldable devices. The Thanksgiving holiday perk was originally established under Steve Jobs and maintained throughout Cook's leadership.
What is confirmed
- Apple CEO John Ternus announced that most corporate employees will receive additional days off during Thanksgiving week, spanning November 23 to November 25 alongside Thursday and Friday.
- Tim Cook stepped down as chief executive officer on September 1, 2026, after a 15-year tenure.
- John Ternus took the stage for the first time as Apple Inc. CEO on September 9, 2026.
Still unconfirmed
- The Thanksgiving week time-off benefit is a continuation of a tradition that started under co-founder Steve Jobs and has faced internal debate.
What to watch next
- Further corporate announcements or strategy shifts from CEO John Ternus
- Market performance and revenue reports regarding Apple's premium and foldable device offerings
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John Ternus' First Memo to Apple Employees
Apple CEO John Ternus has given employees three extra days off around Thanksgiving, continuing a company tradition established under Tim Cook. This move is part of Ternus' efforts to establish his leadership direction, focusing on employee benefits and hardware innovation. Ternus succeeded Tim Cook as CEO last week and has made a public debut at the September 9 Surprise and Shine event.
Why it matters
Ternus' leadership direction is being closely watched as he takes over from Tim Cook, who led Apple's rise to become one of the world's most valuable companies. Ternus has discussed his appointment and the potential of artificial intelligence in a recent interview. His approach to employee benefits and hardware innovation will be key in determining Apple's future success.
What is confirmed
- Apple CEO John Ternus is giving employees three extra days off around Thanksgiving, continuing a company tradition established under Tim Cook.
- John Ternus succeeded Tim Cook as CEO last week.
What to watch next
- Ternus' plans for hardware innovation and on-device AI models
- Apple's future product releases under Ternus' leadership
- The impact of Ternus' leadership on Apple's company culture
confidence 90%Sources used for this update (5)
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Apple CEO John Ternus gives first interview in new role
Apple CEO John Ternus spoke with Clique TV in a detailed interview to discuss his appointment as chief executive and the potential of artificial intelligence. This follows his recent public debut at the September 9 Surprise and Shine event, where he introduced the iPhone Duo foldable device and the iPhone 18 Pro series. Ternus is currently establishing his leadership direction after succeeding Tim Cook last week, focusing on hardware innovation and the integration of on-device AI models.
Why it matters
Ternus took over the CEO position from Tim Cook during a period of transition for Apple hardware. His early tenure is defined by the launch of the first passport-sized foldable iPhone.
What is confirmed
- John Ternus is the CEO of Apple.
- Ternus participated in an interview with Clique TV regarding his new role and AI potential.
- The iPhone Duo is a passport-sized foldable device.
What to watch next
- Further details from the Clique TV interview regarding the CEO offer
- Financial performance reports under Ternus leadership
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Apple Launches iPhone Duo Under New CEO John Ternus
CEO John Ternus debuted at the September 9 Surprise and Shine event, introducing the iPhone Duo. This passport-sized foldable device is the first major hardware release since Ternus succeeded Tim Cook as chief executive last week. During the event, Ternus claimed the iPhone is the best AI device and emphasized the privacy of on-device models. The launch event also included expected updates to AirPods, Apple Watches, and the iPhone 18 Pro series.
Why it matters
The transition from Tim Cook to John Ternus was a sequenced leadership handover. It follows the long-term trajectory of the iPhone since the death of co-founder Steve Jobs.
What is confirmed
- John Ternus replaced Tim Cook as Apple CEO last week.
- Apple unveiled the passport-size folding iPhone Duo on September 9.
- The Surprise and Shine event included updates to AirPods, Apple Watches, and the iPhone 18 Pro series.
Still unconfirmed
- Apple may add a Duo Max or other larger and cheaper foldable models to its lineup.
What to watch next
- Official pricing confirmation for the iPhone Duo
- Announcement of additional foldable models like the Duo Max
confidence 90%Sources used for this update (5)
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Apple CEO John Ternus debuts at Surprise and Shine event
Apple CEO John Ternus has made his first product launch appearance at the Surprise and Shine event on Wednesday, September 9. The company unveiled the iPhone Duo, a passport-size folding device, marking the first major hardware release since Ternus replaced Tim Cook as chief executive last week. Ternus asserted that the iPhone remains the best AI device, while Apple promoted the privacy benefits of its on-device models. Other expected announcements include the iPhone 18 Pro series, new Apple Watches, and updated AirPods.
Why it matters
Ternus takes the helm during a transition that saw Tim Cook move to Executive Chair and Johny Srouji transition from Chief Hardware Officer. The launch of a foldable device represents a significant shift in Apple's hardware strategy.
What is confirmed
- John Ternus is the new CEO of Apple.
- Apple unveiled the iPhone Duo, a passport-size folding phone.
- The Surprise and Shine event took place on Wednesday, September 9.
- John Ternus stated the best AI device is still the iPhone.
- Apple claims its on-device models provide more privacy for consumers.
Still unconfirmed
- Apple will announce new Apple Watches and new AirPods at the event.
- Apple will introduce iPhone 18 Pros at the event.
What to watch next
- Official pricing and availability for the iPhone Duo
- Technical specifications for the iPhone 18 Pro series
- Further leadership changes following the Cook and Srouji transitions
confidence 95%Sources used for this update (6)
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Apple Prepares for iPhone 18 Pro and Foldable Ultra Launch
Apple prepares to host its Surprise and Shine event on Wednesday, September 9, marking the first major product showcase under new CEO John Ternus. The tech giant will introduce new iPhones, products, and services, with expectations centered on the iPhone 18 Pro, iPhone 18 Pro Max, and the company's first-ever foldable device, the iPhone Ultra. Former CEO Tim Cook will not participate in the event video, though he remains with the company as Executive Chair following his transition alongside Chief Hardware Officer Johny Srouji.
Why it matters
John Ternus assumes leadership at a critical juncture as artificial intelligence transforms the technology sector and competitors like Samsung and Google release multiple generations of foldables. Apple faces immediate scrutiny from Wall Street during this product cycle. Ternus can draw upon Steve Jobs' design legacy and Tim Cook's pricing strategy to guide the company's next steps.
What is confirmed
- Apple will host its Surprise and Shine event on Wednesday, September 9.
- John Ternus will introduce Apple's new iPhones, products, and services at the September 9 event.
- Tim Cook will not take part in the September iPhone event video.
Still unconfirmed
- Apple could unveil the foldable iPhone Ultra at the event.
- The event is expected to feature the launch of the new iPhone 18 Pro and iPhone 18 Pro Max.
What to watch next
- The official unveiling of the iPhone 18 Pro and iPhone Ultra at the September 9 event
- Market reception to Apple's first foldable device compared to competitors like Samsung and Google
confidence 100%Sources used for this update (7)
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John Ternus Faces AI Era Pressure Following Apple CEO Promotion
John Ternus has stepped into the role of Apple CEO as artificial intelligence reshapes the technology sector, prompting questions about whether the company can adapt quickly enough. Ternus recently took over the top position, while Tim Cook transitioned to Executive Chair and Johny Srouji became Chief Hardware Officer. Simultaneously, Apple prepares to host its Surprise and shine event on September 9, where the company expects to showcase new iPhone 18 Pro models and an iPhone Ultra. Ternus now faces immediate scrutiny from Wall Street as he guides the company through his first major product cycle.
Why it matters
The executive transition places Ternus in charge during a critical transformation period for the consumer technology industry. Observers note that his leadership begins as artificial intelligence disrupts standard software and knowledge work models. Apple now prepares to reveal upcoming hardware while navigating expectations for its product pipeline.
What is confirmed
- John Ternus became Apple CEO this week, succeeding Tim Cook.
- Tim Cook transitioned to the role of Executive Chair.
- Johny Srouji moved into the position of Chief Hardware Officer.
- Apple scheduled its Surprise and shine event for September 9.
Still unconfirmed
- Apple will unveil iPhone 18 Pro models and an iPhone Ultra at the upcoming event.
What to watch next
- The Apple Surprise and shine event on September 9
- Wall Street reaction to the new product cycle under Ternus
confidence 95%Sources used for this update (6)
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Apple CEO John Ternus teases phenomenal iPhone launch
John Ternus has used his first memo as Apple CEO to promote the company's product pipeline and tease a "phenomenal" iPhone launch scheduled for next week. Ternus expressed gratitude toward Tim Cook while addressing the workforce. The transition places Ternus under immediate scrutiny from Wall Street as he manages his first major product cycle. He succeeds Cook, who has transitioned to the role of Executive Chair, while Johny Srouji has moved into the position of Chief Hardware Officer.
Why it matters
This leadership change marks the first transition of Apple's top executive role since 2011. The timing coincides with the annual September hardware refresh, which typically dictates the company's financial trajectory for the fiscal year.
What is confirmed
- John Ternus is the CEO of Apple.
- Ternus described the upcoming iPhone launch as "phenomenal" in a memo to employees.
- John Ternus thanked Tim Cook in his first company-wide memo.
Still unconfirmed
- Apple TV prices may increase.
- The upcoming iPhone event may be subject to last-minute changes.
What to watch next
- The iPhone product launch on 9 September 2026
- Wall Street's reaction to Ternus's first official communications
confidence 90%Sources used for this update (4)
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John Ternus takes over as Apple CEO, teases product launch
John Ternus became Apple's CEO on 1 September 2026, succeeding Tim Cook. In his first company-wide memo, Ternus thanked employees and praised Cook. He also hinted at a 'phenomenal' product launch on 9 September. This leadership transition includes Johny Srouji's promotion to Chief Hardware Officer and Cook's new role as Executive Chair.
Why it matters
This leadership transition marks a significant change at Apple, with Ternus taking over as CEO and Cook moving into a new role. The company's product launch on 9 September is highly anticipated, and Ternus' memo has generated excitement among employees and fans. The transition comes at a time when Apple is preparing for a major product showcase.
What is confirmed
- John Ternus became Apple's CEO on 1 September 2026.
- Tim Cook is transitioning into a new role as Executive Chair.
- The company has a product launch scheduled for 9 September 2026.
- Johny Srouji was promoted to Chief Hardware Officer.
- John Ternus' annual salary is USD 3 million.
- John Ternus has a targeted USD 55 million stock award for fiscal 2027.
What to watch next
- The 9 September 2026 product launch event
- Details on the new products to be revealed
- John Ternus' future plans for Apple
confidence 100%Sources used for this update (5)
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John Ternus assumes Apple CEO role
John Ternus officially became Apple CEO on 1 September 2026, succeeding Tim Cook. In his first company-wide memo, Ternus thanked employees for their support and praised Cook. Ternus also teased a "phenomenal" product launch scheduled for 9 September. This leadership transition coincides with a broader reshuffle at the company, including the promotion of Johny Srouji to Chief Hardware Officer. Tim Cook remains with the company, transitioning into a new role as Executive Chair.
Why it matters
Ternus takes over during a critical period for the company's product pipeline. The transition marks the first change in Apple's top leadership since Cook assumed the role.
What is confirmed
- John Ternus became Apple CEO on 1 September 2026.
- Tim Cook transitioned to the role of Executive Chair.
- Ternus sent a memo to employees thanking them for warm wishes and praising Cook.
Still unconfirmed
- Johny Srouji was promoted to Chief Hardware Officer.
- Apple has a "phenomenal" launch scheduled for 9 September.
What to watch next
- The Apple product launch on 9 September
- Further details on the broader leadership reshuffle
confidence 95%Sources used for this update (9)
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