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Read Tim Cook’s full memo to Apple employees on his last day as CEO

John Ternus is the new CEO of Apple, succeeding Tim Cook after Cook's 15-year tenure. Cook transitioned to Executive Chair on August 31 and signed off with a farewell memo to employees that quoted Steve Jobs. Ternus officially began his role on September 1, 2026. In his first company-wide communication, Ternus discussed the future product pipeline and teased a large launch scheduled for next week.

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What changed

Tim Cook's farewell memo quoted Steve Jobs and John Ternus teased a major product launch for next week.

Live updates

  1. Tim Cook quotes Steve Jobs in final memo as John Ternus takes over Apple

    John Ternus is the new CEO of Apple, succeeding Tim Cook after Cook's 15-year tenure. Cook transitioned to Executive Chair on August 31 and signed off with a farewell memo to employees that quoted Steve Jobs. Ternus officially began his role on September 1, 2026. In his first company-wide communication, Ternus discussed the future product pipeline and teased a large launch scheduled for next week.

    Why it matters

    Cook's leadership period was marked by a 2,275% gain for the company. Ternus assumes leadership during a period described as an important moment for the organization.

    What is confirmed

    • John Ternus became Apple CEO on September 1, 2026.
    • Tim Cook served as CEO for 15 years before transitioning to Executive Chair.
    • Tim Cook's farewell memo to employees quoted Steve Jobs.

    What to watch next

    • The product launch teased by John Ternus for next week
    • Details regarding the future product pipeline mentioned in the CEO memo
    Sources used for this update (5)
    1. www.macrumors.com — Joe Rossignol
    2. thenextweb.com — Apple has a new CEO, and Tim Cook signed off quoting Steve Jobs
    3. thedispatch.com — The U.S. Boat Strikes, One Year Later
    4. www.digit.in — Apple new CEO John Ternus hypes huge launch next week, talks about future product pipeline in first memo
    5. www.briefs.co — Berlin signs off on €10B tax break, but coalition bickers
    confidence 100%

  2. John Ternus begins tenure as Apple CEO

    John Ternus officially assumed the role of Apple CEO on Tuesday, September 1, 2026. Ternus issued his first company-wide memo that morning, expressing excitement for the company's future and praising his predecessor. Tim Cook has transitioned into a new role as Executive Chair after ending his tenure as CEO on August 31. Cook's leadership saw Apple achieve a 2,275% gain.

    Why it matters

    The transition follows a period of massive growth under Cook, who increased investor wealth by $4 trillion. Ternus now leads the company as Cook moves to a board-level leadership position.

    What is confirmed

    • John Ternus became Apple CEO on Tuesday, September 1, 2026.
    • Tim Cook transitioned to the role of Executive Chair.
    • Ternus sent a memo to employees on his first day thanking staff for warm wishes and praising Cook.
    • Apple saw a 2,275% gain during Tim Cook's tenure.

    Still unconfirmed

    • Tim Cook's farewell memo to employees has leaked online.

    What to watch next

    • Ternus's first strategic product or policy shift
    • Cook's first official action as Executive Chair
    Sources used for this update (4)
    1. www.hindustantimes.com — Apple’s 2,275% gain under Tim Cook is a tough act for John Ternus to follow
    2. www.macrumors.com — Read John Ternus' First Memo to Apple Employees as CEO
    3. mashable.com — Tim Cook’s farewell memo to Apple employees reportedly leaks online
    4. 9to5mac.com — Read John Ternus’s full memo to Apple employees on his first day as CEO
    confidence 100%

  3. Tim Cook steps down as Apple CEO; John Ternus takes over

    Tim Cook ended his tenure as Apple CEO on Monday, August 31, 2026, issuing a final memo to employees stating he "will miss this work." John Ternus is scheduled to assume the CEO role on Tuesday, September 1. Cook's leadership is credited with increasing investor wealth by $4 trillion. While Cook is stepping down from the top executive position, reports indicate he will remain involved with the company in some capacity.

    Why it matters

    Cook transitioned Apple from a designer-led company to one managed by a businessman and politician. His departure marks a leadership shift toward Ternus, an engineer. The transition occurs as Apple seeks to maintain its competitive edge in the artificial intelligence race.

    What is confirmed

    • Tim Cook's last day as Apple CEO was Monday, August 31, 2026.
    • John Ternus is set to take over as CEO on September 1, 2026.
    • Tim Cook wrote a final memo to Apple staff stating he "will miss this work."
    • Investors gained $4 trillion during Tim Cook's tenure as CEO.

    Still unconfirmed

    • Tim Cook will remain involved with Apple after stepping down as CEO.
    • John Ternus is described as a low-key engineer.

    What to watch next

    • John Ternus's first official actions and strategic directives as CEO
    • Details regarding Tim Cook's specific ongoing role at Apple
    Sources used for this update (8)
    1. Fortune — Apple’s John Ternus era: Can a low-key engineer win the AI race?
    2. Yahoo Finance — It's Tim Cook's last day as Apple CEO. Investors are $4 trillion richer because of him.
    3. 9to5Mac — Read Tim Cook’s full memo to Apple employees on his last day as CEO
    4. 9to5mac.com — Read Tim Cook’s full memo to Apple employees on his last day as CEO
    5. appleinsider.com — Tim Cook, the man who grew Apple by trillions of dollars
    6. The Verge — Read Tim Cook’s final message to Apple staff as CEO
    7. Bloomberg.com — Apple’s Cook Says He ‘Will Miss This Work’ in Final Memo as CEO
    8. finance.yahoo.com — What Tim Cook told employees on his last day at Apple
    confidence 100%