https://www.live-feeds.com/feed/salesforce-agrees-to-buy-cresta-crm-nyseContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/salesforce-agrees-to-buy-cresta-crm-nysehttps://www.live-feeds.com/feed/salesforce-agrees-to-buy-cresta-crm-nyse#u178886Thu, 05 Nov 2026 22:11:52 +0000Salesforce announced on November 2, 2026, that it signed a definitive agreement to acquire Cresta, a voice-first customer experience platform. The acquisition integrates Cresta's voice agents, conversation analysis, and human representative assistance into the Salesforce CRM. The deal is expected to close in FY 2028. The transaction aims to unite advanced voice agents with Salesforce to connect customers, conversations, and outcomes. Cresta currently provides AI agents that handle customer calls for companies including Comcast and Marriott.Why it mattersThis is the third deal Salesforce h