https://www.live-feeds.com/feed/salesforce-to-buy-braze-in-5-7-billion-all-cash-deal-as-acquisitions-continueContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/salesforce-to-buy-braze-in-5-7-billion-all-cash-deal-as-acquisitions-continuehttps://www.live-feeds.com/feed/salesforce-to-buy-braze-in-5-7-billion-all-cash-deal-as-acquisitions-continue#u158461Tue, 27 Oct 2026 14:50:18 +0000Salesforce has signed a definitive agreement to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash. The transaction aims to boost Salesforce's marketing technology, artificial intelligence, and real-time mobile communication capabilities. Following the announcement, Salesforce shares slid three percent, while Braze stock hit a 52-week high. Analysts from UBS noted the acquisition strengthens the company's marketing position but raises questions about organic growth. The deal is expected to close in fiscal