https://www.live-feeds.com/feed/salesforce-to-buy-customer-engagement-platform-for-nearly-5-7-billionContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/salesforce-to-buy-customer-engagement-platform-for-nearly-5-7-billionhttps://www.live-feeds.com/feed/salesforce-to-buy-customer-engagement-platform-for-nearly-5-7-billion#u151988Sat, 24 Oct 2026 12:55:57 +0000Salesforce has signed a definitive agreement to acquire customer-engagement software company Braze for approximately $5.66 billion in enterprise value, or $47.50 per share in cash. The deal is designed to expand Salesforce's marketing and artificial intelligence capabilities by integrating Braze's event-streaming platform. Following the announcement, Braze stock surged 50 percent, while Salesforce shares slid 3 percent amid broader market declines in artificial intelligence stocks.Why it mattersFounded in 2011 and public a decade later, Braze has operated as a longtime competitor to