https://www.live-feeds.com/feed/salesforce-to-buy-marketing-platform-braze-for-5-7-billionContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/salesforce-to-buy-marketing-platform-braze-for-5-7-billionhttps://www.live-feeds.com/feed/salesforce-to-buy-marketing-platform-braze-for-5-7-billion#u151511Sat, 24 Oct 2026 09:55:23 +0000Salesforce signed a definitive agreement to purchase customer engagement software company Braze for approximately $5.66 billion, or nearly $5.7 billion in enterprise value. Under the terms of the deal, Salesforce will offer $47.50 per share in cash. The acquisition is designed to strengthen Salesforce and deepen its artificial intelligence capabilities within its marketing tools. The transaction sent Braze stock soaring about 50 percent, while Salesforce shares slid roughly 3 percent following the announcement.Why it mattersThe acquisition expands Salesforce through a high-profile all-cash pur