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● LIVE Updated 2h ago · 14 sources tracked

Samsung mercilessly mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads [Video]

Samsung is targeting Apple in a new advertising campaign that mocks the folding iPhone Duo following widespread user complaints regarding broken displays and screen cracks shortly after unboxing. Owners reported spending $2,000 only to experience sudden screen failures within hours of purchase, leading to widespread public frustration and intense scrutiny over the device durability. Samsung seized the moment to highlight its own long-standing foldable phone expertise by releasing pointed video advertisements promoting the Galaxy Z Fold 8 as a reliable alternative.

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  • ✓ Samsung launched a new advertising campaign for the Galaxy Z Fold 8 that mocks Apple over iPhone Duo screen cracking issues.
  • ✓ iPhone Duo buyers reported experiencing broken displays and cracked screens within hours of purchase.
  • ✓ Affected customers reported paying $2,000 for the new Apple foldable phone before encountering hardware failures.
🛡️ Source Corroboration: 14 independent reporting domains (95% confidence) ⏱ Read time: ~2 min

What changed

Samsung released a new video advertising campaign targeting Apple over user reports of broken iPhone Duo screens.

Live updates

  1. Samsung Mocks iPhone Duo Screen Failures in Galaxy Z Fold 8 Ads

    Samsung is targeting Apple in a new advertising campaign that mocks the folding iPhone Duo following widespread user complaints regarding broken displays and screen cracks shortly after unboxing. Owners reported spending $2,000 only to experience sudden screen failures within hours of purchase, leading to widespread public frustration and intense scrutiny over the device durability. Samsung seized the moment to highlight its own long-standing foldable phone expertise by releasing pointed video advertisements promoting the Galaxy Z Fold 8 as a reliable alternative.

    Why it matters

    The screen failure controversy, dubbed crackgate by critics, centers on severe design or hinge vulnerabilities affecting Apple's newly introduced foldable smartphone. While Apple has faced mounting user backlash over hardware failures on its premier device, competitors are aggressively capitalizing on the misstep to capture market share. Samsung is utilizing the publicity to showcase its mature hardware lineup and draw a sharp contrast with its rival's troubled launch.

    What is confirmed

    • Samsung launched a new advertising campaign for the Galaxy Z Fold 8 that mocks Apple over iPhone Duo screen cracking issues.
    • iPhone Duo buyers reported experiencing broken displays and cracked screens within hours of purchase.
    • Affected customers reported paying $2,000 for the new Apple foldable phone before encountering hardware failures.

    Still unconfirmed

    • Specific mechanical failure points related directly to the iPhone Duo hinge mechanism are causing the screen cracks.

    What to watch next

    • Official technical findings or durability testing results explaining the iPhone Duo screen failures
    • Any official statement or hardware fix announced by Apple regarding the reported display issues
    Sources used for this update (16)
    1. 9to5google.com — 9to5Google - Google news, Pixel, Android, Gemini, Home, more
    2. CNBC — Apple responds to user reports of broken iPhone Duo screens on new foldable phone
    3. The Verge — Here’s why the iPhone Duo’s hinge could be cracking the screen
    4. WSJ — ‘I Felt Blind Panic.’ They Opened Their New $2,000 iPhone Duo—and It Broke.
    5. CBS News — iPhone Duo owners say Apple's new foldable phone broke within hours of purchase
    6. 9to5Google — Samsung mercilessly mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads [Video]
    7. CNET — Samsung Slices at Apple’s iPhone Duo With Its Z Fold 8 Ad
    8. Creative Bloq — Samsung proves it’s king of the folding phones in shady Apple diss
    9. PhoneArena — iPhone Duo vs Samsung Galaxy Fold 8: Sample Photos Comparison
    10. ExtremeTech — Samsung Throws Shade at iPhone Duo in New Ad
    11. 9to5google.com — Samsung mercilessly mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads [Video]
    12. MacRumors — Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
    confidence 95%
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