https://www.live-feeds.com/feed/sega-plans-shift-to-influencers-after-sonic-and-shinobi-sales-disappoint-despite-strong-reviewsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/sega-plans-shift-to-influencers-after-sonic-and-shinobi-sales-disappoint-despite-strong-reviewshttps://www.live-feeds.com/feed/sega-plans-shift-to-influencers-after-sonic-and-shinobi-sales-disappoint-despite-strong-reviews#u15529Sat, 27 Jun 2026 08:22:07 +0000Sega is overhauling its marketing strategy to focus on influencers and fandom growth. This move follows the commercial underperformance of Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance. Both titles failed to meet internal sales expectations despite receiving strong reviews.What's confirmed:Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance failed to meet Sega's sales expectations.Sega is shifting its marketing strategy toward influencers to boost global fandom and franchise growth.Sonic Racing: CrossWorlds sold over 1 million units at launch.Persona 5 Royal has reached 8.66