Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice

Live updates

1. 1h ago

   Rice Krispies Lose Whole Grains in Recipe Change

   Kellogg has altered the recipes for Rice Krispies and Coco Pops, replacing whole grains of rice with rice flour. The modifications follow a lack of rice driven by weather and climate conditions. Consumers have expressed frustration online regarding the change, which also renders the cereal quieter during consumption. Dietitians have raised health warnings concerning the inclusion of wheat in the new formulations, which could impact individuals with coeliac disease or wheat allergies. The company admitted the iconic snap, crackle and pop sounds are now quieter.

   Why it matters

   The alteration of a household breakfast staple highlights how shifting weather patterns and climate pressures directly impact global food supply chains and manufacturing ingredients. Traditional whole-grain processing has been abandoned due to supply constraints, prompting swift public backlash. And the introduction of wheat into the manufacturing process creates secondary health risks for consumers managing specific dietary restrictions, expanding the operational fallout for the manufacturer.

   What is confirmed

   • Kellogg has reformulated Rice Krispies and Coco Pops to use rice flour instead of whole grains of rice.
   • The manufacturer attributed the recipe change to a lack of rice caused by weather and climate conditions.
   • The modification has sparked an online uproar and consumer backlash over the quieter sound of the cereal.

   Still unconfirmed

   • Dietitians warned that adding wheat to the new recipe could affect millions of customers with wheat allergies and coeliac disease.

   What to watch next

   • Further official statements from Kellogg regarding consumer health concerns and ingredient transparency
   • Potential adjustments to product packaging or allergen warnings in response to dietitian warnings
   Sources used for this update (10)

   1. The Guardian — Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice
   2. BBC — Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change
   3. The Times — Kellogg’s Rice Krispies, now without the rice — thanks to weather
   4. The Telegraph — Snap, crackle and stop: Rice Krispies no longer made from whole grains of rice
   5. The Independent — Kellogg’s new Rice Krispies are a snap, crackle and flop with me
   6. www.unilad.com — Rice Krispies replace rice in recipe as dietitian warns adding wheat could affect millions
   7. www.dailymail.com — Snap, crackle and shock as Rice Krispies lose rice grains
   8. www.yahoo.com — Snap, crackle and stop: Rice Krispies no longer made from ...
   9. finance.yahoo.com — Kellogg's admits snap, crackle and pop is quieter after ...
   10. www.irishtimes.com — Kellogg’s goes against the grain: Rice Krispies reformulated ...
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