Snap is betting $3.5 billion on AR glasses that businesses can use as CEO Evan Spiegel sees a post-smartphone era — Live Feedhttps://www.live-feeds.com/feed/snap-is-betting-3-5-billion-on-ar-glasses-that-businesses-can-use-as-ceo-evan-spiegel-sees-a-post-smartphone-eraContinuously updated, source-cited coverage. Snap invests $3.5 billion in AR glasses for enterprise and consumer marketshttps://www.live-feeds.com/feed/snap-is-betting-3-5-billion-on-ar-glasses-that-businesses-can-use-as-ceo-evan-spiegel-sees-a-post-smartphone-erahttps://www.live-feeds.com/feed/snap-is-betting-3-5-billion-on-ar-glasses-that-businesses-can-use-as-ceo-evan-spiegel-sees-a-post-smartphone-era#u79337Tue, 22 Sep 2026 00:06:44 +0000Snap is investing $3.5 billion into AR glasses to prepare for a post-smartphone era. The company is targeting both business and consumer markets, launching standalone SPECS 5G AR glasses through Verizon. To support enterprise adoption, Snap has partnered with Salesforce, AWS, and Nvidia. While the technology aims to make computing more human, the consumer price point is set at $2,195. CEO Evan Spiegel views this hardware shift as a necessary transition away from mobile phone dominance.Why it mattersThis move signals Snap's attempt to pivot from a social media app to a hardware provider. B