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● TRACKER Updated 3d ago · 76 sources tracked

Some people outside of Apple have already used the folding iPhone

Selected individuals outside of Apple have used the iPhone Duo, the company's first foldable phone featuring a book-style design and a 7.6-inch inner display with 3,000-nit brightness. Apple enters a competitive foldable market against rivals such as the Samsung Galaxy Z Fold8 and the Xiaomi 18 Fold. While the Xiaomi model offers a lighter build and more versatile cameras, the Duo relies on Apple's standard user experience. This rollout follows the release of the iPhone 18 Pro lineup, which introduced a new variable aperture camera and improved battery life.

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  • ✓ Apple unveiled the iPhone Duo as its first foldable phone with a book-style design.
  • ✓ The iPhone Duo features a 7.6-inch inner display with 3,000-nit brightness.
  • ✓ Competitors in the market include the Samsung Galaxy Z Fold8 and the Xiaomi 18 Fold.
  • ✓ The Xiaomi 18 Fold is lighter and offers more versatile cameras than the Apple device.
🛡️ Source Corroboration: 76 independent reporting domains (80% confidence) ⏱ Read time: ~2 min

What changed

External users outside of Apple have already tested the new folding iPhone Duo.

Live updates

  1. Outsiders Have Already Used the Folding iPhone

    Selected individuals outside of Apple have used the iPhone Duo, the company's first foldable phone featuring a book-style design and a 7.6-inch inner display with 3,000-nit brightness. Apple enters a competitive foldable market against rivals such as the Samsung Galaxy Z Fold8 and the Xiaomi 18 Fold. While the Xiaomi model offers a lighter build and more versatile cameras, the Duo relies on Apple's standard user experience. This rollout follows the release of the iPhone 18 Pro lineup, which introduced a new variable aperture camera and improved battery life.

    Why it matters

    Apple unveiled the iPhone Duo as its initial entry into the folding phone market, directly challenging established competitors. The device sits alongside the iPhone 18 Pro lineup, which brought hardware upgrades including a new variable aperture camera and battery life improvements. The foldable category also includes the Samsung Galaxy Z Fold8 and the Xiaomi 18 Fold, presenting consumers with distinct choices in weight and camera versatility.

    What is confirmed

    • Apple unveiled the iPhone Duo as its first foldable phone with a book-style design.
    • The iPhone Duo features a 7.6-inch inner display with 3,000-nit brightness.
    • Competitors in the market include the Samsung Galaxy Z Fold8 and the Xiaomi 18 Fold.
    • The Xiaomi 18 Fold is lighter and offers more versatile cameras than the Apple device.
    • The iPhone 18 Pro lineup includes a new variable aperture camera and improved battery life.

    Still unconfirmed

    • Some individuals outside of Apple have already used the folding iPhone.

    What to watch next

    • Broader consumer availability and pricing details for the iPhone Duo
    • Official performance reviews from external testers regarding the folding mechanism
    Sources used for this update (6)
    1. www.gulf-times.com — tag - Gulf Times
    2. www.buzzfeed.com — 29 Things Worth Packing For Your Next Trip That Are Already On Sale For Fall Prime Day
    3. www.buzzfeed.com — 33 Best Practical Amazon Prime Day Deals Fall 2026 | BuzzFeed Shopping
    4. www.samsung.com — Samsung Galaxy S26 FE, Pistachio 256GB | Samsung Pakistan
    5. www.aboutdarwin.com — 8 Best Golf Launch Monitors Under $500 (October 2026)
    6. www.wral.com — Business News and Reporting Coverage, page 22 | WRAL
    confidence 80%
  2. Apple Unveils iPhone Duo Foldable with 7.6-Inch Display

    Apple has unveiled the iPhone Duo, its first foldable phone featuring a book-style design and a 7.6-inch inner display with 3,000-nit brightness. The device enters a competitive market against the Samsung Galaxy Z Fold8 and Xiaomi 18 Fold. While the iPhone Duo leverages Apple's user experience, the Xiaomi 18 Fold is lighter and offers more versatile cameras. The Duo follows the launch of the iPhone 18 Pro lineup, which includes a new variable aperture camera and improved battery life.

    Why it matters

    Foldable devices are seeing a resurgence in the mid-2020s, moving from niche clamshell designs to high-end book-style smartphones. Apple's entry marks a shift for the company into a segment already occupied by Samsung and Google.

    What is confirmed

    • The iPhone Duo features a book-style design.
    • The iPhone Duo has a 7.6-inch inner display with 3,000-nit brightness.
    • The iPhone 18 Pro features a variable aperture camera and longer battery life.
    • The Xiaomi 18 Fold is lighter than the iPhone Duo.

    Still unconfirmed

    • The iPhone Duo will release next month at $1,999.
    • The iPhone Duo has a nearly invisible screen crease.

    What to watch next

    • Official confirmation of the iPhone Duo release date
    • Final global pricing for the iPhone Duo
    • Performance benchmarks comparing the Duo to the Galaxy Z Fold8 Ultra
    Sources used for this update (17)
    1. commodore.net — Callback 8020 - Commodore.net
    2. tech.yahoo.com — iPhone Ultra or iPhone Fold? Here's Everything the Leaks Say About ...
    3. smartphones.gadgethacks.com — iPhone Duo vs Samsung Galaxy Z Fold 8: Full Specs Compared
    4. www.slashgear.com — 6 Of The Best Android Flip Phones You Can Buy
    5. www.pastemagazine.com — Anthony Gonzalez is a world-builder
    6. itwire.com — Samsung wants to answer "which foldable?" before the iPhone Duo lands, so here's how the Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 stack up in Australia
    7. www.zdnet.com — This foldable phone might be the iPhone Duo’s fiercest rival – if not for one thing
    8. www.cnet.com — Best Foldable Phones in 2026: Samsung, Google, Motorola Tested
    9. virtual.reality.news — How Meta Muse AI Assistant Beats the Metaverse Bet << Virtual Reality News :: Next Reality
    10. some.org — Home - SOME (So Others Might Eat)
    11. dictionary.cambridge.org — SOME | English meaning - Cambridge Dictionary
    12. www.youtube.com — “SOME” or “ANY”? It’s easy! - YouTube
    confidence 90%
  3. Some people outside Apple have used the folding iPhone

    The iPhone Duo, Apple's first foldable phone, is set to release next month at $1,999. It features a horizontal fold and a nearly invisible screen crease. The device enters a market with established competitors, including Samsung's Galaxy Z Fold8 and Google's Pixel 11 Pro Fold. Xiaomi's 18 Fold model saw a 310% sales increase in China.

    Why it matters

    The iPhone Duo marks Apple's entry into the foldable phone market, where competitors are adjusting pricing and iterating hardware. The device's high price point and features will likely influence the market and consumer choices. The foldable phone market is becoming increasingly crowded, with various brands vying for market share.

    What is confirmed

    • The iPhone Duo will be released next month at $1,999.
    • The iPhone Duo features a horizontal fold and a nearly invisible screen crease.
    • Xiaomi's 18 Fold model saw a 310% sales increase in China.
    • The iPhone Duo is priced at 570,000 yen in Japan.

    Still unconfirmed

    • The iPhone Duo has been used by some people outside of Apple.

    What to watch next

    • The iPhone Duo's release and market reception
    • Pricing and availability in different regions
    • Comparisons with other foldable phones
    Sources used for this update (8)
    1. www.cnet.com — iPhone Duo vs. Samsung Galaxy Z Fold 8: Battle of the Passport Foldables
    2. note.com — The Future of Smartphones: What Will Happen in Our Palms in 2030, 2040, and 2050
    3. note.com — Is a 570,000 yen iPhone too expensive? I seriously looked into Apple's pricing
    4. www.archyde.com — How Apple's iPhone Duo Could Boost Samsung and the Foldable ...
    5. appleinsider.com — M5 Max Mac Studio review: Price, performance, features
    6. www.cnet.com — Apple iPhone 2026 Buying Guide: Decide Between the 18 Pro, Pro Max, Duo, Air, 17, 17E
    7. www.gq-magazine.co.uk — The 2026 GQ Tech Awards
    8. zeerawireless.com — Is 256GB Enough for iPhone Duo? 256GB vs 512GB vs 1TB
    confidence 90%
  4. Apple prepares iPhone Duo launch amid foldable market competition

    Apple will release the iPhone Duo next month for $1,999. The device uses a horizontal fold and features a screen crease that early reviews describe as almost invisible. Apple enters a market where competitors are already adjusting pricing and iterating hardware. Samsung has recently seen price cuts on the Galaxy Z Fold8 via Amazon, while Google has released the Pixel 11 Pro Fold. Xiaomi previously reported a 310% sales increase for its 18 Fold model in China.

    Why it matters

    The iPhone Duo represents Apple's first entry into the foldable smartphone segment. It faces established competition from Samsung, Xiaomi, and Google. The Duo adopts a more conservative design than the Huawei Mate XT 2 Ultimate.

    Still unconfirmed

    • The iPhone Duo will launch next month with a horizontal fold and a $1,999 price tag.
    • Early reviews describe the iPhone Duo screen crease as almost invisible.
    • Xiaomi reported a 310% sales increase for its 18 Fold model in China.
    • The iPhone Duo design is more conservative than the Huawei Mate XT 2 Ultimate.
    • Amazon cut the price of the Samsung Galaxy Z Fold8.

    What to watch next

    • Official Apple announcement confirming the iPhone Duo release date
    • Retail pricing and availability for the iPhone Duo
    • Comparative performance reviews between the Duo and the Galaxy Z Fold8
    Sources used for this update (4)
    1. kotaku.com — Samsung Galaxy Z Fold8 Is Way Too New to Be This Cheap After Amazon’s Price Cut, Just as the iPhone Duo Joins the Foldable Fight
    2. tech.yahoo.com — New polls show that Americans finally agree on one thing: Opposing AI
    3. www.droid-life.com — Pixel 11 Pro Fold Review: Good Foldable That’s Feeling Dated
    4. www.provideocoalition.com — Review: iPhone 18 Pro Max
    confidence 70%
  5. iPhone Duo enters foldable market against Huawei competition

    Apple is launching the iPhone Duo next month with a horizontal fold and a $1,999 price tag. The device features a screen crease that early reviews describe as almost invisible. Apple enters a foldable market currently occupied by Samsung and Xiaomi, with the latter reporting a 310% sales increase for its 18 Fold model in China. The Duo takes a conservative design approach compared to competitors like the Huawei Mate XT 2 Ultimate.

    Why it matters

    Apple announced the Duo in Cupertino on September 9. This marks the company's first foldable phone. The release follows a trend of high-growth foldable sales in Asian markets.

    Still unconfirmed

    • The iPhone Duo features a horizontal fold resembling a small book or passport.
    • The screen crease on the iPhone Duo is almost invisible.
    • The iPhone Duo is priced at $1,999.
    • Xiaomi saw a 310% sales increase for its 18 Fold model in China.

    What to watch next

    • Official retail launch of the iPhone Duo next month
    • Comparative performance benchmarks between iPhone Duo and Huawei Mate XT 2 Ultimate
    Sources used for this update (3)
    1. zeerawireless.com — Why Does the US iPhone 18 Pro Get Apple’s C2 Modem but the Pro Max Doesn’t?
    2. memeburn.com — iPhone Duo vs Huawei Mate XT 2 Ultimate: Apple's Safe Bet Against the Wildest Foldable Ever Made
    3. www.telegraph.co.uk — It doesn’t fold and it’s pricey, but Apple’s iPhone 18 Pro shouldn’t be overlooked
    confidence 70%
  6. External testers review iPhone Duo foldable design

    The iPhone Duo features a horizontal fold resembling a small book or passport. Early hands-on reviews indicate the screen crease is almost invisible. The device will go on sale next month following its September 9 announcement in Cupertino. Priced at $1,999, the Duo represents Apple's first entry into a market currently contested by Samsung and Xiaomi, the latter of which recently saw a 310% sales increase for its 18 Fold model in China.

    Why it matters

    Apple is attempting to disrupt a foldable market led by Samsung since 2019. This design shift is the most significant physical change in iPhone history. Success depends on whether the Duo can compete with high-growth rivals like Xiaomi.

    What is confirmed

    • The iPhone Duo starts at $1,999.
    • Apple announced the iPhone Duo on September 9 in Cupertino.
    • The device is the first foldable smartphone from Apple.

    Still unconfirmed

    • The screen crease on the iPhone Duo is almost invisible.

    What to watch next

    • Official retail launch next month
    • Consumer sales data following the initial release
    • Comparative performance reviews against the Samsung and Xiaomi foldable lineups
    Sources used for this update (4)
    1. www.aclu.org — Fight Creepy ALPR Cameras
    2. www.aol.co.uk — I've tried Apple's new iPhone Duo - 5 things I like and one I definitely don't
    3. www.gizchina.com — Xiaomi 18 Fold Is Already a Hit, With Sales Up 310%
    4. www.cnet.com — Apple’s New iPhone Duo Folds Horizontally, Like a Passport
    confidence 90%
  7. Apple Launches Foldable iPhone Duo Starting at $1,999

    Apple has officially unveiled its first foldable smartphone, the iPhone Duo, priced at a starting cost of $1,999. Announced on September 9 in Cupertino alongside the iPhone 18 Pro lineup and new Apple Watches, the device marks the biggest physical design shift in the history of the iPhone. External reviewers and video creators have gained hands-on experience with the new hardware, marking the first time individuals outside Apple have tested the company's bending screen technology. The launch propels Apple into a foldable device market that Samsung has led since 2019, reigniting a long-running rivalry between the two tech giants.

    Why it matters

    The introduction of a foldable device places Apple into direct competition with established players like Samsung and ASUS in the foldable market. The multi-year rivalry between Samsung and Apple now extends into this new hardware category, prompting social media exchanges between the brands. Reviewers have begun testing both the iPhone Duo and the iPhone 18 Pro models, providing the public with initial looks at the hardware.

    What is confirmed

    • Apple unveiled the iPhone Duo on September 9 with a starting price of $1,999.
    • External testers and creators have gained hands-on experience with the iPhone Duo and iPhone 18 Pro.
    • The iPhone Duo launch reignited a rivalry between Apple and Samsung.

    Still unconfirmed

    • Apple may develop smaller and larger foldables following the release of the iPhone Duo.

    What to watch next

    • Broader consumer availability and shipping dates for the iPhone Duo
    • Market share and sales figures competing against Samsung foldables
    • Announcements regarding potential smaller or larger foldable devices from Apple
    Sources used for this update (5)
    1. www.socialsamosa.com — The heated rivalry between Samsung and Apple over the years
    2. finance.biggo.com — Apple's $1,999 iPhone Duo Steps Into a Foldable Market Samsung Already Owns
    3. appleinsider.com — Tim Cook's cameo in the iPhone Duo launch was pure television drama
    4. www.ithinkdiff.com — iPhone 18 Pro Hands-On Videos Reveal What’s New
    5. www.engadget.com — Where should Apple go after the iPhone Duo? Bring on smaller and larger foldables
    confidence 100%
  8. Outside testers handle Apple's folding iPhone Duo

    External testers have gained hands-on experience with the iPhone Duo, marking the first time individuals outside Apple have used the company's new foldable smartphone. Announced during a Wednesday event in Cupertino, the device represents the most significant physical design shift in the iPhone's nearly 20-year history by incorporating a screen that bends in half. Reviewers observed the hardware following its official unveiling alongside the iPhone 18 Pro lineup and new Apple Watches.

    Why it matters

    The iPhone Duo is Apple's first entry into the foldable phone market, featuring a 7.6-inch inner display and running on A20 Pro power with artificial intelligence upgrades. The device also debuts the C2 cellular modem, which nearly eliminates Qualcomm from the product lineup. Limited hands-on sessions provide initial insight into how the physical hinge and flexible display operate in practice.

    What is confirmed

    • Apple announced the iPhone Duo, its first foldable smartphone, during an event in Cupertino on Wednesday.
    • The iPhone Duo features a screen that can bend in half, marking the biggest change in the iPhone's history.
    • The iPhone Duo includes a 7.6-inch inner display, A20 Pro power with artificial intelligence upgrades, and the new C2 cellular modem.

    What to watch next

    • Full consumer reviews and battery performance test results from users outside of controlled environments
    • Availability dates and real-world durability assessments for the folding display mechanism
    Sources used for this update (4)
    1. www.wired.com — Is AI Actually Going to Kill Us All?
    2. www.wishtv.com — What it’s like to use the iPhone Duo, Apple’s biggest change to the iPhone in its history
    3. www.rvmobileinternet.com — Apple’s Cellular Evolution: iPhone Duo and 18 Pro Debut C2 Cellular Modem – Almost Eliminating Qualcomm in Lineup
    4. www.wired.me — Humanoid Robots Are Funny – Until They Aren’t
    confidence 100%
  9. Apple launches iPhone Duo foldable phone

    Apple unveiled the iPhone Duo, its first foldable device, during a September 9 event at its Cupertino headquarters. The phone features a 7.6-inch inner display and is described as the thinnest iPhone ever when opened. The device runs on A20 Pro power and includes AI upgrades. In India, the phone is priced at 2,99,900 rupees. The event also included the introduction of the iPhone 18 Pro in burgundy, which features pro camera controls and improved battery life, alongside new Apple Watches.

    Why it matters

    This launch ends a decade of development by former CEO Tim Cook to refine foldable technology. Apple enters a market already served by Xiaomi and Huawei. The device represents the most significant design change in the nearly 20-year history of the iPhone.

    What is confirmed

    • Apple unveiled the iPhone Duo, its first foldable phone, at an event in Cupertino.
    • The iPhone Duo features a 7.6-inch inner display.
    • Apple introduced the iPhone 18 Pro in burgundy with pro camera controls and longer battery life.
    • The iPhone Duo is priced at 2,99,900 rupees in India.

    Still unconfirmed

    • The iPhone Duo is the thinnest iPhone ever when opened.
    • The iPhone Duo uses A20 Pro power.
    • Apple's first foldable is its most Korea-dependent iPhone yet.

    What to watch next

    • Global pricing and availability outside of India
    • Consumer reviews regarding the device weight cautioned by Samsung
    • Performance benchmarks for the A20 Pro chip
    Sources used for this update (8)
    1. finance.yahoo.com — Apple event live: iPhone Duo, iPhone 18 Pro & watches announced
    2. viewthevibe.com — A foldable iPhone, burgundy Pro, pro camera controls and AI upgrades: Apple went big for 2026
    3. macdailynews.com — Apple unveils breakthrough iPhone Duo
    4. www.cnn.com — What it’s like to use the iPhone Duo, Apple’s biggest change to the iPhone in its history
    5. appleinsider.com — iPhone Duo is typical Apple - never first, usually best
    6. www.dqindia.com — Unfolding Apple’s September 9 event: the ₹3 lakh iPhone Duo and more
    7. www.koreaherald.com — Why Apple’s first foldable may be its most Korea-dependent iPhone yet
    8. www.mensxp.com — Apple Wants ₹3 Lakhs For The iPhone Duo, So What Are You Actually Getting?
    confidence 90%
  10. Apple to unveil iPhone Ultra at September 9 keynote

    Apple will reveal the iPhone Ultra, its first foldable device, during a September 9 event led by new CEO John Ternus. The product follows a 10-year effort by former CEO Tim Cook to perfect the technology. Apple enters a market already occupied by Huawei and Xiaomi, while Samsung has cautioned that the weight of the device will be a critical factor for success. The launch coincides with the expected release of the iPhone 18 Pro lineup.

    Why it matters

    The foldable market is currently led by Chinese manufacturers and Samsung. This launch marks the first major product keynote for Ternus since taking over as CEO.

    What is confirmed

    • Apple is unveiling the foldable iPhone Ultra on September 9.
    • John Ternus is the new CEO of Apple.

    Still unconfirmed

    • Tim Cook spent 10 years pushing for a foldable iPhone before stepping down.

    What to watch next

    • The official specifications and price of the iPhone Ultra during the September 9 event
    • The market response to the iPhone Ultra compared to Huawei and Xiaomi foldables
    Sources used for this update (5)
    1. www.cnet.com — Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
    2. www.latimes.com — Inside Apple’s long road to a foldable iPhone and the new era it launches for John Ternus
    3. www.cnbc.com — Chinese giants Xiaomi, Huawei race to get ahead of Apple’s rumored foldable iPhone
    4. www.wired.com — Here’s Samsung’s Advice for Apple and Its Upcoming Folding iPhone
    5. appleinsider.com — A folding iPhone was Tim Cook's decade-long passion project
    confidence 90%
  11. Apple Prepares Foldable iPhone Ultra Debut

    Apple is expected to reveal its first foldable device, the iPhone Ultra, at a September 9 event. Industry competition intensifies as rivals like Huawei launch advanced foldable phones, including the Mate XT2 featuring a Kirin 9050 Pro chip and a dual-folding screen. Meanwhile, leaked reports indicate the upcoming Apple foldable may carry a price tag exceeding $2,000 and could exclude Face ID alongside four additional features to achieve a thin design. The device is anticipated to debut alongside the standard iPhone 18 Pro lineup.

    Why it matters

    Apple faces mounting pressure from competitors such as Samsung and Google, which have already introduced multiple generations of foldable technology. Market analysts and tech publications are closely tracking how Apple enters the foldable segment, with discussions surrounding potential naming conventions like iPhone Fold, Ultra, or Duo. Consumer interest remains high as prospective buyers weigh upgrades against established rivals.

    What is confirmed

    • Apple is expected to reveal its first foldable device, the iPhone Ultra, at a September 9 event.
    • Huawei launched the Mate XT2 foldable smartphone featuring a Kirin 9050 Pro chip and a screen that folds out twice.

    Still unconfirmed

    • The iPhone Ultra may cost more than $2,000.
    • The device could omit Face ID and four other features due to its thin design.
    • The foldable iPhone might launch alongside the iPhone 18 Pro lineup.

    What to watch next

    • The official September 9 Apple event announcements regarding device specifications and pricing
    • Confirmation of whether the device is named iPhone Ultra, Fold, or Duo
    Sources used for this update (4)
    1. www.macworld.com — iPhone Ultra: Latest foldable iPhone release date, price, specs and rumors
    2. zeerawireless.com — iPhone Duo: Is This Apple’s First Foldable iPhone?
    3. www.zdnet.com — I’m skipping the iPhone 18 Pro Max this year, but the foldable Ultra? I want it real bad
    4. www.cnet.com — I Actually Really Like Xiaomi’s Folding iPhone Ultra Rival
    confidence 90%
  12. Apple Prepares Foldable iPhone Ultra for Wednesday Event

    Apple prepares to reveal its first foldable device, the iPhone Ultra, at the surprise and shine event this Wednesday. The tech giant faces pressure from rivals like Samsung and Google, which have released multiple generations of foldables. Huawei launched its new Mate XT2 foldable smartphone on Monday, featuring a Kirin 9050 Pro chip and a screen that folds out twice. Meanwhile, leaks indicate the iPhone Ultra may cost more than $2,000 and could omit Face ID and four other features due to its thin design. The device might launch alongside the iPhone 18 Pro lineup.

    Why it matters

    Apple enters a mature market for foldable handsets where competitors such as Samsung, Huawei, and Xiaomi already hold established positions. The delayed entry puts the company under intense scrutiny to justify a premium price point above $2,000. Hardware tradeoffs required to achieve a thin design could mean missing standard features expected on high-end smartphones.

    What is confirmed

    • Apple is hosting its surprise and shine event this Wednesday where it is widely expected to reveal the iPhone Ultra, its first ever foldable device.
    • Huawei launched a new version of its flagship foldable smartphone, the Mate XT2, on Monday.
    • The Mate XT2 folds out twice to open into a tablet-sized screen and features Huawei's new Kirin 9050 Pro chip.
    • Rival firms like Samsung and Google have already released multiple generations of foldable devices.

    Still unconfirmed

    • The iPhone Ultra may cost more than $2,000 and drop Face ID along with four other features due to hardware tradeoffs from a thin design.
    • Apple is expected to launch the new iPhone 18 Pro and iPhone 18 Pro Max alongside the foldable device.

    What to watch next

    • Apple's official product announcements at the surprise and shine event on Wednesday
    • Pricing and hardware specifications confirmed by Apple regarding the iPhone Ultra and iPhone 18 Pro lineup
    Sources used for this update (7)
    1. www.cnet.com — I Can’t Put the Galaxy Z Fold 8 Down. Can Apple’s Foldable Change That?
    2. zeerawireless.com — Why Does My Mac mini Get So Hot? What’s Normal and When to Worry
    3. zeerawireless.com — Why Does My Mac mini Get So Hot? M6, M5 Pro, M4 Pro & M4 Explained
    4. www.dailymail.com — Apple is hosting its 'surprise and shine' event this week where it could unveil its foldable iPhone Ultra - here's how you can watch live
    5. yellow.com — iPhone Ultra May Drop Face ID And 4 More Features Despite $2,000+ Price
    6. appleinsider.com — Trying to squeeze more profit out of the App Store is a bad idea
    7. english.aawsat.com — Huawei Launches New Foldable Smartphone as Competition with Xiaomi, Apple Heats Up
    confidence 90%
  13. Apple expected to debut foldable iPhone at September 9 event

    Apple is expected to reveal its first foldable device, the iPhone Ultra, at the Surprise and Shine event on September 9. The phone enters a market of premium devices from Xiaomi, Huawei, and Samsung. While some testers praised the hardware, others reported disappointment with the camera. The device is expected to cost more than $2,000 and may launch alongside the iPhone 18 Pro lineup, though it might lack certain Pro features despite the higher price point.

    Why it matters

    Foldable phones are shifting toward passport-sized designs. This move follows years of book-style foldables focusing on thickness while maintaining tall profiles.

    Still unconfirmed

    • The iPhone Ultra will be revealed on September 9.
    • The iPhone Ultra will cost more than $2,000.
    • The Xiaomi 18 Fold resembles the expected design of Apple's first foldable.
    • The foldable iPhone may lack features standard on Pro models.

    What to watch next

    • The official Apple event on September 9
    • Confirmation of the iPhone Ultra price and feature set
    Sources used for this update (5)
    1. www.24newshd.tv — Race is on as passport-sized foldable phones are taking over
    2. gizmodo.com — Xiaomi Copied the Foldable iPhone Before Apple Even Announced It
    3. tech.yahoo.com — Noble FoKus Artemis review: this feels (and sounds) to me like the future of wireless ANC headphones
    4. zeerawireless.com — iPhone 18 Pro Max Variable Aperture Camera: What It Is and Why It Matters
    5. tech.yahoo.com — Apple September event preview — all the new products to expect at iPhone 18 Pro launch (and beyond)
    confidence 60%
  14. Apple prepares to unveil iPhone Ultra foldable on September 9

    Apple will likely reveal the iPhone Ultra, its first foldable device, during a September 9 event. The phone enters a competitive market of shorter, wider premium devices from Samsung, Huawei, and Xiaomi. While the device is expected to launch alongside the iPhone 18 Pro lineup, early feedback is mixed. Some testers praised the hardware, but others expressed disappointment with camera performance. The device is expected to cost more than $2,000, though some reports suggest it may lack features standard on Pro models despite the higher price.

    Why it matters

    Apple is entering the foldable market to compete with established passport-sized handsets. This launch coincides with a broader industry shift toward wide-format premium phones. The iPhone Ultra represents a significant departure from Apple's traditional slab design.

    What is confirmed

    • Apple is expected to unveil the iPhone Ultra foldable device at an event on September 9.
    • The iPhone Ultra will launch alongside the iPhone 18 Pro lineup.

    Still unconfirmed

    • The price of the iPhone Ultra will exceed $2,000.

    What to watch next

    • The official September 9 event presentation
    • Confirmation of hardware specifications and pricing
    • Official response to camera performance criticisms
    Sources used for this update (8)
    1. www.cnet.com — A Folding iPhone at Last? What to Expect From Apple’s Surprise and Shine Fall Event
    2. www.macworld.com — 6 ways the fall iPhone event will ‘Surprise’ and delight Apple fans
    3. www.cnet.com — At G20, Big Tech and Global Leaders Can’t Escape AI’s Data Center Problem
    4. www.idropnews.com — Everything We Know About Apple’s Foldable iPhone
    5. tech.yahoo.com — Is a foldable phone finally practical? Tech experts explain the trade-offs before you upgrade
    6. www.macworld.com — Why Apple’s folding iPhone will be ‘Ultra’ in name only
    7. gulfnews.com — Passport-sized foldable phones are taking over: Samsung, Huawei, Xiaomi and Apple join the race
    8. nypost.com — Leaked foldable iPhone disappoints fans with ‘disgusting’ feature ahead of launch date: ‘It’s a letdown’
    confidence 80%
  15. Apple prepares iPhone Ultra debut alongside iPhone 18 Pro

    Apple is expected to unveil the iPhone Ultra, its first foldable device, next month during the "Surprise and shine" event. The device will launch alongside the iPhone 18 Pro lineup. While external testers praised the hardware design, they expressed disappointment with the camera performance. The iPhone Ultra features a 7.8-inch display and a price exceeding $2,000, positioning it as a direct competitor to foldable handsets from Samsung and Google. This launch coincides with a surge of flagship releases from Xiaomi and Huawei.

    Why it matters

    Apple enters a foldable market already established by Android manufacturers who have spent years refining the hardware. The iPhone Ultra arrives during a period of rising memory component costs. Its success may influence broader consumer adoption of folding screens.

    Still unconfirmed

    • The iPhone Ultra will debut next month.
    • Mark Gurman suggests the iPhone Ultra is Apple's most exciting new product in years.
    • The iPhone Ultra will be unveiled at the "Surprise and shine" event.
    • The iPhone Ultra will launch alongside the iPhone 18 Pro lineup.
    • The device features a 7.8-inch display.
    • The device price will exceed $2,000.

    What to watch next

    • Official confirmation of the "Surprise and shine" event date
    • Final pricing and hardware specifications for the iPhone Ultra
    • The release of competing flagships from Xiaomi and Huawei in September
    Sources used for this update (4)
    1. mashable.com — Do we really need a foldable iPhone? Heck yes we do.
    2. www.digit.in — Apple’s first foldable iPhone might be its biggest innovation in years
    3. www.androidauthority.com — Apple's first folding iPhone won't kill Android foldables — it will save them
    4. eu.36kr.com — The most fiercely competitive September in history, Xiaomi and Huawei are going all out.
    confidence 60%
  16. Apple's foldable iPhone Ultra may debut in September

    Apple's first foldable device, the iPhone Ultra, is expected to be released in September with a 7.8-inch display and a price over $2,000. External testers have trialed the device, citing a positive reception of the hardware design but disappointment with camera performance. The device aims to compete with Google and Samsung's foldable handsets.

    Why it matters

    The iPhone Ultra marks Apple's entry into the foldable phone market, where it will compete with established players like Google and Samsung. The device's high price and features will be crucial in determining its success. Apple's strategy with the iPhone Ultra is to offer a premium product with a unique design.

    What is confirmed

    • The iPhone Ultra features a 7.8-inch display.
    • External testers have trialed the iPhone Ultra, citing a positive reception of the hardware design.
    • Camera performance remains a point of disappointment for the iPhone Ultra.
    • 75% of US adults are not interested in buying a foldable iPhone, according to a CNET survey.

    Still unconfirmed

    • The iPhone Ultra may be priced over $2,000.
    • The iPhone Ultra may be introduced in September.
    • The device may be called the iPhone Ultra or iPhone Fold.

    What to watch next

    • The official release date and price of the iPhone Ultra.
    • The final design and features of the device.
    • Consumer interest and sales figures for the iPhone Ultra.
    Sources used for this update (5)
    1. www.cnet.com — Apple's Foldable iPhone Ultra: Release Date, Price, and Leaks
    2. www.forbes.com — iPhone Ultra Or iPhone Fold? Why I Predict A New Name For Apple’s Foldable
    3. www.cnet.com — CNET Finds 75% of US Adults Couldn’t Care Less About a Foldable iPhone
    4. www.computerworld.com — Mac production returns to America with the newest Mac mini
    5. www.macrumors.com — 75% of US Adults Aren't Interested in a Foldable iPhone
    confidence 80%
  17. External testers evaluate foldable iPhone Ultra ahead of potential launch

    External testers are currently trialing the iPhone Ultra, Apple's first foldable device. Early feedback highlights a positive reception of the hardware design, though camera performance remains a point of disappointment. The device features an ultra-thin build and a 7.8-inch display. While some reports suggest a release as early as September, the product is reportedly missing two significant features. Apple intends to use this device to compete with the wide foldable handsets currently offered by Google and Samsung.

    Why it matters

    Apple is entering the foldable market later than competitors like Samsung and Google. The success of the iPhone Ultra depends on whether Apple can resolve imaging issues and feature gaps before a public release.

    What is confirmed

    • The foldable device is referred to as the iPhone Ultra.
    • External testers have begun using the hardware.

    Still unconfirmed

    • The iPhone Ultra is missing two major features.

    What to watch next

    • Official confirmation of a September release date
    • Detailed specifications regarding the missing features
    • Updated tester feedback on camera performance
    Sources used for this update (4)
    1. www.cultofmac.com — Folding iPhone release date is soon — here’s everything we know
    2. www.vice.com — Early Reviews Are in For Apple’s Foldable iPhone Ultra. Here’s What Testers Are Saying
    3. mashable.com — Foldable iPhone Ultra testers love the device except for these two things, report says
    4. www.computerworld.com — Apple’s folding iPhone has already launched – in your head
    confidence 70%
  18. Early testers trial Apple's foldable iPhone Ultra

    External testers have begun using Apple's foldable device, referred to as the iPhone Ultra. Mark Gurman reports that the hardware impresses early users, though the camera performance is a point of disappointment. The device enters a market where wide foldables are gaining popularity, positioning Apple to compete with existing shape-shifting handsets from Samsung and Google. While the hardware design is receiving positive feedback, the imaging capabilities remain a primary concern for those trialing the device.

    Why it matters

    Apple is developing a foldable iPhone to revitalize its product appeal. The company faces established competition from the Galaxy Z Fold 8 and Pixel 11 Pro Fold.

    Still unconfirmed

    • The foldable device is named the iPhone Ultra.
    • Early testers are impressed by the iPhone Ultra except for its camera.
    • The iPhone Ultra will release when wide foldables are becoming wildly popular.

    What to watch next

    • Official confirmation of the iPhone Ultra name and release date
    • Technical specifications for the foldable camera system
    • Public demonstration of the device hardware
    Sources used for this update (11)
    1. 9to5Mac — New iPhone Ultra leaks cover release timing, availability, and name
    2. Tom's Guide — iPhone Ultra vs. iPhone 18 Pro Max: Here’s the one I’m putting my money on
    3. Bloomberg.com — Apple’s Foldable iPhone Will Help Bring Some Magic Back
    4. AppleInsider — Some people outside of Apple have already used the folding iPhone
    5. MacRumors — Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera
    6. Gizmodo — Excited to Take Deep Zoom Photos With Your Foldable iPhone? Get Ready for Disappointment
    7. www.forbes.com — iPhone Fold Release Date: Apple’s Timing Couldn’t Be Better
    8. 9to5Mac — Which do you plan to buy: iPhone 18 Pro or foldable iPhone Ultra? [Poll]
    9. appleinsider.com — Sunday Reboot: AirPods will be the best smart glasses
    10. memeburn.com — Huawei Pura X View Brings Foldable's Best Trick to a Regular Phone
    11. www.cnet.com — I’ve Used Samsung and Google’s New Foldable Phones. Here’s What Apple Must Get Right
    confidence 60%
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