Southwest announces major loyalty shake-up, new elite tiers — Live Feedhttps://www.live-feeds.com/feed/southwest-announces-major-loyalty-shake-up-new-elite-tiersContinuously updated, source-cited coverage. Southwest to Overhaul Rapid Rewards Loyalty Program in 2027https://www.live-feeds.com/feed/southwest-announces-major-loyalty-shake-up-new-elite-tiershttps://www.live-feeds.com/feed/southwest-announces-major-loyalty-shake-up-new-elite-tiers#u134558Mon, 19 Oct 2026 04:41:19 +0000Southwest Airlines is replacing its A-List and A-List Preferred status levels with three new elite tiers: Silver, Gold, and Platinum. Effective January 1, 2027, the airline will tie unlimited Companion Pass benefits to the new top-tier Platinum status. The revamp includes expanded redemption options, new travel perks, and the introduction of partner airline awards. These changes are part of a broader premium push that includes the unveiling of new lounges, such as a location in Austin, and fleetwide Starlink connectivity.Why it mattersThis shift marks a departure from Southwest's traditio