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<rss version="2.0"><channel><title>Southwest is overhauling its frequent flyer program. Here's what's changing — Live Feed</title><link>https://www.live-feeds.com/feed/southwest-is-overhauling-its-frequent-flyer-program-here-s-what-s-changing</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/southwest-is-overhauling-its-frequent-flyer-program-here-s-what-s-changing/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Southwest Overhauls Rapid Rewards With New Tiers and Companion Pass</title><link>https://www.live-feeds.com/feed/southwest-is-overhauling-its-frequent-flyer-program-here-s-what-s-changing</link><guid isPermaLink="false">https://www.live-feeds.com/feed/southwest-is-overhauling-its-frequent-flyer-program-here-s-what-s-changing#u131664</guid><pubDate>Sun, 18 Oct 2026 11:40:09 +0000</pubDate><description>Southwest Airlines is completely revamping its Rapid Rewards frequent flyer program, targeting higher-spending travelers with a massive loyalty shake-up set for 2027. The overhaul replaces the current status system with three brand-new elite tiers, introduces international partner airline redemptions, adds new airport lounges called Icon lounges, and alters the requirements for the popular Companion Pass. These adjustments mark a strategic shift for the carrier as it modifies how customers earn elite benefits and rewards.Why it mattersThe changes reflect a broader push by Southwest Airlines to</description></item>
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