Starbucks' holiday menu launches today with a new tiramisu drink
Starbucks released its holiday menu featuring a brand new tiramisu beverage option alongside seasonal food items, holiday cups, and merchandise. The rollout brings back viral drinkware, including the popular bear cup, and introduces festive treats for coffee drinkers. The seasonal lineup also incorporates apple and pomegranate beverages, expanding beyond traditional winter flavors. Red Cup Day is scheduled for later in the month, while additional drink add-ons are planned for December to sustain customer engagement throughout the holiday season.
Listen to Live Briefing
Real-time synthesized voice briefing · Live Feeds Desk
- ✓ Starbucks launched its holiday menu featuring a new tiramisu drink.
- ✓ The viral bear cup has returned for the holiday season.
- ✓ Holiday merchandise became available in coffeehouses starting November 5.
What changed
Starbucks launched its 2026 holiday menu with a new tiramisu drink option, returning viral bear cups, and a lineup of festive seasonal items.
Live updates
-
Starbucks Holiday Menu Launches With New Tiramisu Drink
Starbucks released its holiday menu featuring a brand new tiramisu beverage option alongside seasonal food items, holiday cups, and merchandise. The rollout brings back viral drinkware, including the popular bear cup, and introduces festive treats for coffee drinkers. The seasonal lineup also incorporates apple and pomegranate beverages, expanding beyond traditional winter flavors. Red Cup Day is scheduled for later in the month, while additional drink add-ons are planned for December to sustain customer engagement throughout the holiday season.
Why it matters
Seasonal menu rollouts are crucial revenue drivers for major coffee chains, leveraging festive aesthetics and limited-time offerings to attract holiday shoppers. The inclusion of viral merchandise alongside new beverage formulations helps generate social media engagement and foot traffic. This release sets the stage for upcoming promotional events like Red Cup Day.
What is confirmed
- Starbucks launched its holiday menu featuring a new tiramisu drink.
- The viral bear cup has returned for the holiday season.
- Holiday merchandise became available in coffeehouses starting November 5.
What to watch next
- Red Cup Day scheduled for November 17
- Launch of holiday drink add-ons in December
confidence 90%Sources used for this update (17)
- economictimes.indiatimes.com — Business News Live, Share Market News - Read Latest Finance News, IPO ...
- www.starbucks.com — Starbucks - Official Site
- careers.starbucks.com — Starbucks Careers
- www.starbucks.at — Homepage | Starbucks
- www.starbucks.com — Menu - Starbucks Coffee Company
- www.yahoo.com — Yahoo
- www.shop.starbucks.com — Official Starbucks® Shop | Coffee, Subscriptions, Apparel &...
- Starbucks — Discover Starbucks 2026 holiday merchandise in coffeehouses starting Nov. 5
- Yahoo — Starbucks' holiday menu launches today with a new tiramisu drink — and the viral bear cup is back
- TODAY.com — Starbucks Holiday Cups Are Here: See the Festive Designs
- BuzzFeed — Every New And Returning Holiday Drink At Starbucks, Dunkin’, And 7 Other Chains This Year
- USA Today — Starbucks releases its first-ever holiday-themed pup cup design
Community Sentiment: How do you assess this situation?
Voice your perspective · Real-time aggregated sentiment from the Live Feeds community