Taco Bell, PepsiCo extend partnership through 2036, keeping Mountain Dew Baja Blast on menu

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1. 1h ago

   Taco Bell and PepsiCo Extend Partnership Through 2036

   Taco Bell and PepsiCo have renewed their decades-long U.S. partnership for another 11 years, securing the availability of Mountain Dew Baja Blast, Pepsi, and Starry on the menu through 2036. The agreement covers participating Taco Bell, Taco Bell Cantina, and Live Más Cafe locations domestically. Internationally, PepsiCo will remain the beverage partner for Taco Bell in Canada, the United Kingdom, Ireland, and Thailand. The renewal follows past collaborations such as Mountain Dew Baja Blast and Doritos Locos Tacos, maintaining a steady supplier relationship between the two brands.

   Why it matters

   The renewal comes just days after sister chain KFC dropped Pepsi in favor of Coca-Cola in the United States, highlighting contrasting soft drink strategies within related restaurant brands. Taco Bell and PepsiCo have a long history of joint product development that has yielded popular menu items over the years. The newly extended agreement guarantees that their beverage and culinary pipeline will stay unified for more than a decade.

   What is confirmed

   • Taco Bell and PepsiCo extended their partnership through 2036, keeping Mountain Dew Baja Blast, Pepsi, and Starry on the menu.
   • The 11-year renewal covers participating Taco Bell, Taco Bell Cantina, and Live Más Cafe locations.
   • Internationally, PepsiCo will serve as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland, and Thailand.
   • The renewal occurs days after sister chain KFC switched to Coca-Cola in the U.S.

   What to watch next

   • Future announcements regarding new menu items and beverage innovations stemming from the extended partnership.
   • Further shifts in beverage suppliers across other related fast-food chains.
   Sources used for this update (10)

   1. CNBC — Pepsi renews contract with Taco Bell days after KFC switches to Coke in the U.S.
   2. Fox Business — Taco Bell, PepsiCo extend partnership through 2036, keeping Mountain Dew Baja Blast on menu
   3. Yahoo Finance Singapore — Taco Bell Refuses To Make the Big Change KFC Just Made
   4. The Motley Fool — PepsiCo Renews Partnership With Taco Bell for 11 More Years. Here’s What Investors Need to Know.
   5. WIS News 10 — Taco Bell makes decision on soft drink provider as sister chain KFC switches to Coca-Cola
   6. www.foxbusiness.com — Taco Bell, PepsiCo extend partnership through 2036, keeping Mountain Dew Baja Blast on menu - Fox Business
   7. thenyledger.com — Taco Bell, PepsiCo extend partnership through 2036, keeping ...
   8. www.pepsico.com — Taco Bell® and PepsiCo commit to 11 more years together ...
   9. www.nrn.com — Taco Bell extends PepsiCo partnership through 2036
   10. www.qsrweb.com — Taco Bell, PepsiCo extend partnership through 2036, expand ...
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