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Target brings back iconic partnership after 17-year shutdown

Target is launching a special collector's line with rapper Jay-Z. This move aims to attract music and hip hop fans. The partnership occurs while the company faces a nationwide boycott.

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What changed

Target has added a partnership with Jay-Z to its recent series of brand collaborations.

Live updates

  1. Target partners with Jay-Z amid nationwide boycott

    Target is launching a special collector's line with rapper Jay-Z. This move aims to attract music and hip hop fans. The partnership occurs while the company faces a nationwide boycott.

    Still unconfirmed:

    • Target is partnering with Jay-Z for a special collector's line.
    • Target is facing a nationwide boycott.
    confidence 60%
  2. Target Expands Strategic Brand Partnerships

    Target is forming a long-term strategic partnership with lifestyle brand Kendra Scott. The retailer is also bringing Hollister into its stores. These moves follow the appointment of Isaac Mizrahi as creative director at large.

    What's confirmed:

    • Target is entering a long-term strategic partnership with lifestyle brand Kendra Scott.
    • Abercrombie & Fitch Co. is bringing Hollister to Target.
    confidence 100%
  3. Target Rehires Isaac Mizrahi and Partners with Hollister

    Target has appointed Isaac Mizrahi to a new creative director at large position. The retailer is also collaborating with Hollister to target the college dorm market. These moves aim to increase style credibility and capture student spending.

    What's confirmed:

    • Isaac Mizrahi is returning to Target in a newly created role.
    • Target is based in Minneapolis.

    Still unconfirmed:

    • Target and Hollister are partnering to gain a larger share of the student accommodation market.
    confidence 90%
  4. Target Welcomes Isaac Mizrahi as Creative Director

    Target has rehired designer Isaac Mizrahi in a creative director at large role. He will advise on innovation and mentor other designers to build style credibility. The company aims to convert current trends into lasting shopper interest.

    What's confirmed:

    • Target Corporation has hired Isaac Mizrahi as a creative director at large.
    • Mizrahi will mentor designers and provide advice on innovation.
    confidence 100%
  5. Target Appoints Isaac Mizrahi as Creative Director at Large

    Target has rehired designer Isaac Mizrahi in a new role as creative director at large. The company intends to use the position to regain style credibility and turn trends into long-term shopper interest. Mizrahi will focus on mentoring designers and advising on innovation.

    What's confirmed:

    • Target hired Isaac Mizrahi in a newly created role as creative director at large.
    • Mizrahi will mentor designers and advise on innovation.

    Still unconfirmed:

    • Jay-Z is partnering with Target on an anniversary album.
    confidence 95%
  6. Target Appoints Isaac Mizrahi as First Creative Director at Large

    Target has brought back designer Isaac Mizrahi in a newly created role as creative director at large. Mizrahi will mentor designers, advise on innovation, and assist with product design. The move is part of a broader turnaround effort under CEO Michael Fiddelke.

    What's confirmed:

    • Isaac Mizrahi is Target's first Creative Director at Large.
    • Mizrahi will advise on product design and innovation, mentor Target designers, and bring new partnerships.
    • The appointment is part of a turnaround push by CEO Michael Fiddelke.
    • Mizrahi previously partnered with the retailer in 2002.

    Still unconfirmed:

    • Target is struggling and has fallen behind Walmart.
    • The partnership returns after a 17-year shutdown.
    • Target is teaming up with the owner of Time magazine for four marquee events.
    confidence 90%