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● TRACKER Updated 15d ago · 5 sources tracked

Target recovers from Ulta divorce, goes all-in on beauty

Target is expanding its prestige beauty offering with the launch of Target Beauty Studio, a dedicated in-store experience featuring 90 brands. This strategic shift follows the end of the company's partnership with Ulta. The new studio aims to attract a wide array of brand founders and new labels to its beauty sections as the retailer aggressively pursues a standalone beauty strategy to recover market position.

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  • ✓ Target is launching a new prestige beauty experience called Target Beauty Studio.
  • ✓ The Target Beauty Studio includes 90 brands.
  • ✓ Target is moving forward with a standalone beauty strategy following a breakup with Ulta.
🛡️ Source Corroboration: 5 independent reporting domains (100% confidence) ⏱ Read time: ~2 min

What changed

Target transitioned from an Ulta partnership to launching its own 90-brand Beauty Studio.

Live updates

  1. Target Launches Beauty Studio with 90 Brands After Ulta Split

    Target is expanding its prestige beauty offering with the launch of Target Beauty Studio, a dedicated in-store experience featuring 90 brands. This strategic shift follows the end of the company's partnership with Ulta. The new studio aims to attract a wide array of brand founders and new labels to its beauty sections as the retailer aggressively pursues a standalone beauty strategy to recover market position.

    Why it matters

    The move represents a pivot toward an internal beauty ecosystem after the company's divorce from Ulta. This expansion occurs as the retailer manages the aftermath of a costume-related backlash.

    What is confirmed

    • Target is launching a new prestige beauty experience called Target Beauty Studio.
    • The Target Beauty Studio includes 90 brands.
    • Target is moving forward with a standalone beauty strategy following a breakup with Ulta.

    What to watch next

    • Financial performance reports for the Beauty Studio
    • Details on the specific 90 brands included in the launch
    Sources used for this update (5)
    1. Modern Retail — New brands flock to Target’s post-Ulta beauty section
    2. Target Corporation — Target Beauty Studio Is Almost Here. Meet Some of the Brand Founders in Target’s New Prestige Beauty Experience.
    3. Allure — Target Launches 90-Brand Beauty Studio Following Costume Backlash
    4. thestreet.com — Target recovers from Ulta divorce, goes all-in on beauty
    5. AL.com — After Ulta breakup, Target is launching a new inside beauty store
    confidence 100%
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