https://www.live-feeds.com/feed/ted-sarandos-admits-netflix-is-not-growing-as-fast-as-i-want-us-toContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/ted-sarandos-admits-netflix-is-not-growing-as-fast-as-i-want-us-tohttps://www.live-feeds.com/feed/ted-sarandos-admits-netflix-is-not-growing-as-fast-as-i-want-us-to#u101602Mon, 05 Oct 2026 05:56:07 +0000Netflix Co-CEO Ted Sarandos admitted the company is "not growing as fast as I want us to," citing a growth rate of 13.4% between April and June, the lowest in nearly three years. While first-half viewing rose 2%, Sarandos views this pace as insufficient. To accelerate growth, Netflix is allocating approximately 5% of its $20 billion content budget to live programming. Sarandos believes live content can improve advertising, retention, and sign-ups, despite currently accounting for only 1% of total viewing.Why it mattersThe company faces a competitive environment including a $111 billi