The best time to buy an iPhone may be right this minute
Global foldable smartphone shipments are projected to cross 100 million units by the end of 2026, driven by devices like the iPhone Ultra and the Galaxy Z Fold 8. Consumers weigh current holiday retail discounts against upcoming hardware announcements, while analysts monitor how potential pricing shifts from dropping a base model might affect near-term sales volumes.
What changed
New industry projections indicate that the upcoming iPhone Ultra will directly contribute to global foldable smartphone shipments crossing 100 million units by the end of 2026.
Live updates
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iPhone Ultra and Foldable Market Growth Expected in 2026
Global foldable smartphone shipments are projected to cross 100 million units by the end of 2026, driven by devices like the iPhone Ultra and the Galaxy Z Fold 8. Consumers weigh current holiday retail discounts against upcoming hardware announcements, while analysts monitor how potential pricing shifts from dropping a base model might affect near-term sales volumes.
Why it matters
Apple's hardware roadmap dictates retail cycles and consumer purchasing decisions ahead of major autumn product announcements. Market analysts track whether shifting entry price points toward higher-tier models will alter short-term sales momentum for the brand.
What is confirmed
- Global foldable smartphone shipments are expected to cross 100 million units by the end of 2026.
- The upcoming iPhone Ultra and Galaxy Z Fold 8 are cited as factors boosting the foldable smartphone market milestone.
Still unconfirmed
- Apple may skip a base iPhone 18 model this year, potentially resulting in higher entry prices for the remaining Pro and Ultra tiers that could impact short-term sales.
What to watch next
- Official specifications and pricing announcements from Apple regarding the iPhone Ultra and iPhone 18 Pro lineup.
- Actual shipment data from the end of 2026 to verify if foldable smartphone shipments cross the 100 million unit threshold.
confidence 90%Sources used for this update (4)
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Apple event scheduled for September 9 amid Labor Day discounts
Consumers face a choice between current Labor Day discounts and the upcoming Apple event on September 9. Retailers including Amazon, Best Buy, and Walmart are offering last-minute holiday deals on Apple devices. However, leaked information suggests the new lineup will include an iPhone Ultra and iPhone 18 Pro. Some analysts at Keybanc suggest Apple may skip a base iPhone 18 model this year, which could impact short-term sales due to higher entry prices for the remaining Pro and Ultra tiers.
Why it matters
The timing of the September event typically triggers price drops for older models as buyers anticipate new hardware. This year the decision is complicated by potential changes to the product lineup and holiday sales.
What is confirmed
- Apple will hold an event on September 9.
- Amazon, Best Buy, and Walmart are offering last-minute Labor Day deals on Apple devices.
Still unconfirmed
- Apple will announce an iPhone Ultra and iPhone 18 Pro on September 9.
- Apple will not release a base iPhone 18 model.
- Amazon discounted AirPods Max 2 by $100 to a price of $449.
What to watch next
- The official Apple keynote on September 9
- Confirmation of the iPhone 18 product lineup
- Price adjustments for iPhone 17 following the event
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iPhone buyers face wait-or-buy dilemma ahead of iPhone 18 launch
The best time to buy an iPhone may be now, according to The Washington Post. With the iPhone 18 launch looming, buyers must decide whether to purchase the current iPhone 17 or wait for the new model. Several sources weigh in on the pros and cons of each option, including considerations of aging, durability, and new features.
Why it matters
The iPhone 17 was released last year, and some sources have evaluated its durability and aging after a year of use. The iPhone 18 launch is expected to bring new features and possibly changes to existing models. Buyers must consider their needs and priorities when deciding whether to buy now or wait.
What is confirmed
- The iPhone 17 Pro can withstand use without a case for a year, but its appearance may change.
- Some iPhone 17 Pro Max colors may be discontinued with the iPhone 18 Pro Max launch.
- Experts advise buyers on whether to purchase the iPhone 17 or wait for the iPhone 18.
Still unconfirmed
- The iPhone 18 launch will spell the death of certain iPhone 17 Pro Max colors.
What to watch next
- iPhone 18 launch date and features
- iPhone 17 durability and aging after extended use
- Carrier and retailer promotions for iPhone 17 and iPhone 18
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