The Google TV Streamer now costs $50 more

Live updates

1. 1h ago

   Google TV Streamer Jumps $50 as Industry Hardware Costs Rise

   Google raised the price of the Google TV Streamer by 50 percent, bringing the new cost to $149.99. TechRepublic attributes this pricing change to increasing component costs across the industry. This adjustment follows similar price increases implemented by competitors for devices such as Amazon Fire TV Sticks and Roku hardware. The Roku Ultra and Roku Streambar SE now list for $149.99 on Roku's website.

   Why it matters

   The price hike aligns with broader increases across Google Nest camera and doorbell lines. Competitors like Amazon and Roku have also raised hardware prices recently, reflecting a wider pattern of rising manufacturing costs across the streaming device sector.

   What is confirmed

   • Google increased the price of the Google TV Streamer to $149.99, representing a 50% hike or a $50 increase.
   • TechRepublic attributes these hardware pricing changes to rising component costs.
   • The Roku Ultra and Roku Streambar SE now list for $149.99 on Roku's website following recent hardware price hikes.

   Still unconfirmed

   • Amazon Fire TV Stick devices also experienced price increases in August due to the same component cost pressures.

   What to watch next

   • Further announcements from streaming hardware manufacturers regarding component pricing and retail adjustments
   • Additional consumer hardware price changes across the Google Nest camera and doorbell lines
   Sources used for this update (5)

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2. 1d ago

   Google TV Streamer price rises to $149.99 amid industry cost hikes

   Google increased the price of the Google TV Streamer to $149.99, a 50% hike representing a $50 increase. This adjustment aligns with broader price rises across the Google Nest camera and doorbell lines. TechRepublic attributes these changes to rising component costs. The move follows similar August price increases for Amazon Fire TV Stick devices and recent Roku hardware price hikes, where the Roku Ultra and Roku Streambar SE now list for $149.99 on Roku's website.

   Why it matters

   Streaming hardware pricing is shifting as major players adjust to supply chain expenses. These increases change the competitive dynamic between Google, Amazon, and Roku. Consumers may still find older pricing on third-party marketplaces for some devices.

   What is confirmed

   • The Google TV Streamer price increased by $50 to $149.99.
   • Google Nest cameras and doorbells have seen broad price increases.
   • Roku lists the Roku Ultra and Roku Streambar SE at $149.99 on its own website.

   Still unconfirmed

   • Rising component costs are driving Google's price adjustments.
   • Amazon increased prices for the Fire TV Stick line in August.

   What to watch next

   • Price adjustments for remaining Roku inventory on Amazon
   • Further price changes to the Google Nest ecosystem
   Sources used for this update (4)

   1. cordcuttersnews.com — Hurry, You Can Still Get The Roku Ultra & Roku Streambar At Its Old Price on Amazon & Save Over $50 on Each
   2. www.engadget.com — OpenAI says GPT-6 Astra is 'the most intelligent and aligned model in the world'
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3. 2d ago

   Google raises prices for TV Streamer and Nest hardware

   Google has increased the price of the Google TV Streamer to $149.99, representing a $50 increase and a 50% price hike. This price adjustment coincides with broad increases across the Google Nest lineup, affecting nearly every camera and doorbell. TechRepublic reports that these changes are driven by rising component costs. This move alters the competitive positioning of the device against streaming alternatives from Amazon, Roku, and Walmart, following similar price increases from Amazon's Fire TV Stick line in August.

   Why it matters

   The streaming hardware market is seeing a trend of rising costs across major brands. Google's pricing shift affects both its entertainment hub and its smart home security ecosystem. This occurs as manufacturers grapple with the cost of internal components.

   What is confirmed

   • The Google TV Streamer now costs $149.99.
   • The price of the Google TV Streamer increased by $50.
   • Google raised prices for Nest cameras and doorbells across the board.

   Still unconfirmed

   • The price hike for the Google TV Streamer is a 50% increase.
   • Rising component costs caused the price increase for the Google TV Streamer.

   What to watch next

   • Competitor pricing responses from Roku or Apple
   • Further price adjustments to the Nest smart home lineup
   Sources used for this update (18)

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   2. The Verge — The Google TV Streamer now costs $50 more
   3. XDA — The Google TV Streamer just got a 50% price hike, but you can pay less if you act now
   4. Digital Trends — Google just raised the price of Nest cameras and doorbells across the board
   5. TheDesk.net — Google hikes price of Google TV Streamer to $150
   6. MyBroadband — Good news for iconic South African company, and Google hikes hardware prices
   7. www.androidpolice.com — Google TV Streamer just became a much worse deal
   8. 9to5google.com — Google Nest lineup gets a price hike across nearly every camera & doorbell
   9. www.pocket-lint.com — You don't need an expensive streaming stick anymore
   10. sammyguru.com — Save $150 on Samsung’s 75-Inch M70H Mini LED at an All-Time Low
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