https://www.live-feeds.com/feed/the-hiring-of-peter-rice-at-netflix-could-set-the-stage-for-a-corporate-culture-clash-about-the-future-of-moviesContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/the-hiring-of-peter-rice-at-netflix-could-set-the-stage-for-a-corporate-culture-clash-about-the-future-of-movieshttps://www.live-feeds.com/feed/the-hiring-of-peter-rice-at-netflix-could-set-the-stage-for-a-corporate-culture-clash-about-the-future-of-movies#u143866Wed, 21 Oct 2026 18:15:28 +0000Netflix has appointed former Disney TV Chair Peter Rice as Chief Content Officer, replacing Bela Bajaria. Rice now oversees the streamer's movies and television operations. Co-CEO Ted Sarandos stated that Rice will blend "art and commerce" in the role. The leadership change occurs as Netflix attempts to revive viewership growth and expand its theatrical presence, including a planned 2027 IMAX and theatrical release for Greta Gerwig's "Narnia: The Magician's Nephew".Why it mattersThis appointment signals a potential shift toward a "back to basics" ap