The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
Amazon customer dossiers known as 'About You' profiles are trending across the internet as users discover surprisingly specific traits and interests assigned to their accounts by shopping data. Social media feeds feature viral reactions to the feature, including personal profile notes claiming one user 'has flat buttocks' and another 'cusses when scared.' Users across multiple platforms are sharing how to locate their own individual customer profiles to see what assumptions the retail platform has compiled about them.
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- ✓ Amazon is compiling profiles on users based on interests and activity.
- ✓ Users are discovering specific traits and interests associated with their accounts.
- ✓ One user reported that her profile stated she 'has flat buttocks.'
What changed
Customer dossiers compiled by Amazon based on shopping data have gone viral on social media platforms.
Live updates
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Amazon's 'About You' Dossiers Go Viral Online
Amazon customer dossiers known as 'About You' profiles are trending across the internet as users discover surprisingly specific traits and interests assigned to their accounts by shopping data. Social media feeds feature viral reactions to the feature, including personal profile notes claiming one user 'has flat buttocks' and another 'cusses when scared.' Users across multiple platforms are sharing how to locate their own individual customer profiles to see what assumptions the retail platform has compiled about them.
Why it matters
Retailers routinely aggregate customer data to build profiles for targeted marketing and personalization. The unexpected specificity of these notes has caught shoppers off guard, driving widespread online discussion about data privacy and corporate profiling. This viral trend coincides with recent promotional sales events, bringing renewed scrutiny to the scale of consumer information collected by major e-commerce companies.
What is confirmed
- Amazon is compiling profiles on users based on interests and activity.
- Users are discovering specific traits and interests associated with their accounts.
- One user reported that her profile stated she 'has flat buttocks.'
Still unconfirmed
- Customer profiles contain a specific note stating that a user 'cusses when scared.'
What to watch next
- Official statements from Amazon regarding how these specific profile traits are generated.
- Changes to user privacy settings or profile access on the Amazon platform.
confidence 95%Sources used for this update (13)
- mashable.com — October Prime Day is here: We found 35+ deals on Apple, Bose, Kindle, Lego, and Garmin favorites
- Business Insider — The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
- Fast Company — 'Has flat buttocks,' 'cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours
- 604 Now — Amazon’s Hilarious ‘About You’ Notes Are Trending Online And They’re Making Some Wild Assumptions
- www.businessinsider.com — Amazon's 'About You' Customer Dossiers Go Viral - Business ...
- www.zdnet.com — I checked Amazon's shockingly specific dossier on me - how ...
- www.newsweek.com — How To Find Out Exactly What Amazon Thinks About You
- en.wikipedia.org — Internet - Wikipedia
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