https://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectationsContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectationshttps://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectations#u61606Tue, 08 Sep 2026 16:10:19 +0000Apple scheduled an event for Wednesday, September 9, at 10 a.m. Pacific Time to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable device, the iPhone Ultra. While these phones may maintain the design of the iPhone 17 Pro series, they are expected to include internal hardware upgrades. Some reports suggest a significant price increase for the Pro models in the U.S. market. This launch may be the first of several product waves extending into early 2027.Why it mattersThe event marks the transition to a new leadership era under Ternus and follows the M6 chip debut. It introduce https://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectationshttps://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectations#u60616Mon, 07 Sep 2026 22:30:36 +0000Apple will host its "surprise and shine" event this Wednesday, September 10, to unveil the iPhone 18 Pro and iPhone 18 Pro Max. The company is widely expected to introduce its first foldable device, potentially named the iPhone Ultra. This launch follows the recent debut of the M6 chip and marks a new leadership era under Ternus. The iPhone 18 Pro Max may feature exclusive hardware upgrades over the standard Pro model, including a larger battery and a variable-aperture camera.Why it mattersApple enters the foldable market late compared to Samsung and Google, creating pressure for the https://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectationshttps://www.live-feeds.com/feed/the-macrumors-show-iphone-18-pro-event-expectations#u58951Sun, 06 Sep 2026 11:35:29 +0000Apple prepares to host its September 9 launch event featuring the upcoming iPhone 18 Pro and iPhone 18 Pro Max, alongside its first foldable iPhone. Market expectations point to the company introducing its biggest-ever slate of new products, kicking off the Ternus era under new leadership. Analysts anticipate new Siri devices and updates tied to hardware releases following the recent debut of the M6 chip, which offers hints regarding the architecture of the upcoming A20 Pro processor.Why it mattersThe September event carries the tagline Surprise and Shine and marks a transition in executive le