Tim Cook says iPhone price increase is 'unavoidable'

Live updates

1. 7d ago

   Tim Cook warns of supply constraints as Apple reports record June quarter

   Apple reported record June quarter earnings with revenue jumping 16% to over $109 billion. Tim Cook warned that memory costs and supply constraints for chips may lead to further price increases. The company expects revenue growth for the quarter ending in September to fall below analyst expectations.

   What's confirmed:

   • Apple revenue rose 16% to exceed $109 billion in its fiscal third quarter.
   • Tim Cook stated that adding more memory suppliers may not lower product prices.
   • Apple reported record June quarter results across all geographies and products.
   • The company expects revenue growth for the quarter ending in September to be lower than analyst expectations.
   • Supply constraints for iPhones, iPads, and Macs are driven largely by limited access to advanced chips.
   • Apple has already implemented price increases for MacBooks and iPads.

   Still unconfirmed:

   • The iPhone 18 Pro will likely see a price increase.
   Sources used for this update (8)

   1. Every iPhone 18 Pro rumour to know, from release date to price
   2. Tim Cook passes the baton in Apple’s Q3 2026 earnings call
   3. Tim Cook says more memory suppliers may not necessarily mean lower product prices
   4. Apple revenue, profits beat expectations on iPhone, Mac sales as Tim Cook era nears end
   5. Apple earnings recap: Stock tumbles 6% as Tim Cook warns of 'very significant' supply constraints
   6. Apple Posts Record June Quarter, Warns Supply Constraints Are Coming
   7. Tim Cook’s Swan Song At Apple Sees Quarterly IPhone Sales Surge, Highflying Stock Dip
   8. The Latest iPhone 18 News, Leaks, And Rumors: Release Date, Price Increases, And Color Options
   confidence 100%
2. 36d ago

   Apple CEO says iPhone price hikes are unavoidable

   Tim Cook told The Wall Street Journal that Apple must raise prices because it cannot absorb rising storage and memory costs. These increases aim to offset global chip shortages. Recent price hikes for some products may be the start of a larger trend.

   What's confirmed:

   • Tim Cook stated that price increases are unavoidable due to rising memory and storage costs.
   • Price hikes are intended to offset global chip shortages.

   Still unconfirmed:

   • Micron CEO claims aggressive bargain-hunting by customers contributed to the memory shortage.
   Sources used for this update (2)

   1. Apple Issues Telling Statement After Significant Price Increases
   2. Micron CEO says low-price push by customers fueled the memory shortage
   confidence 90%
3. 41d ago

   Tim Cook confirms Apple price hikes are unavoidable

   Apple CEO Tim Cook told The Wall Street Journal that price increases are unavoidable because the company cannot absorb rising memory and storage costs. These hikes are intended to offset global chip shortages. The changes will impact multiple product lines.

   What's confirmed:

   • Tim Cook stated that price increases are unavoidable.
   • Rising costs for memory and storage are driving the price hikes.
   • Apple can no longer absorb these increased costs and will pass them to consumers.

   Still unconfirmed:

   • Price hikes are imminent for iPhones, iPads, and Macs.
   • The iPhone 18 series might launch with a smaller price increase than expected.
   Sources used for this update (3)

   1. Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs
   2. Tim Cook says higher Apple device prices are unavoidable
   3. Apple CEO Tim Cook Says Price Hikes Are Inevitable, But iPhone 18 May ...
   confidence 90%
4. 45d ago

   Tim Cook says Apple price increases are "unavoidable"

   Apple CEO Tim Cook told The Wall Street Journal that rising memory and storage costs have created an "unsustainable" situation. He stated that price hikes for company products are unavoidable despite attempts to shield customers. The specific timeline and affected products remain unclear.

   What's confirmed:

   • Tim Cook told The Wall Street Journal that price increases are "unavoidable".
   • Cook described the current cost situation for memory and storage as "unsustainable".
   • Apple attempted to mitigate cost increases to protect its customers.

   Still unconfirmed:

   • The iPhone 18 Pro may see a price increase in 2026.
   • A DRAM shortage is driving the price hikes.
   • Tim Cook is an outgoing CEO.
   Sources used for this update (6)

   1. Tim Cook says Apple price increases are 'unavoidable' due to memory crunch
   2. Apple Will Increase Prices, Cook Says, But Timeline Still Unclear
   3. Apple CEO Tim Cook confirmed price hikes are 'unavoidable' — so get ...
   4. Apple Price Increases Are "Unavoidable," Tim Cook Confirms
   5. Tim Cook Warns iPhone 18 Pro Price Increase May Be Unavoidable
   6. Apple CEO Tim Cook Says iPhone Price Hikes Are "Unavoidable"
   confidence 90%
5. 48d ago

   Tim Cook warns iPhone price increases are unavoidable

   Apple CEO Tim Cook told The Wall Street Journal on June 17 that device price hikes are unavoidable. He attributed the move to an AI memory crunch affecting consumers. The company has not yet specified which products will see price changes or the exact amounts.

   What's confirmed:

   • Tim Cook told The Wall Street Journal on June 17 that device price increases are unavoidable.
   • The price hikes are driven by an AI memory crunch reaching consumers.

   Still unconfirmed:

   • TechInsights analysts estimate a future iPhone Pro model could increase by $270.
   Sources used for this update (4)

   1. Apple CEO Tim Cook warns AI-driven price increases are unavoidable — says company is trying its best but 't...
   2. Tim Cook Says iPhone Price Hikes Are Unavoidable as the AI Memory Crunch Reaches Buyers
   3. DRAM shortage: Tim Cook confirms "price increases are unavoidable"
   4. Tim Cook says iPhone price increase is 'unavoidable'
   confidence 100%
6. 49d ago

   Tim Cook says Apple price increases are "unavoidable"

   Apple CEO Tim Cook stated that price hikes for company products are necessary due to rising memory chip costs. He described current RAM expenses as "unsustainable" in an interview with The Wall Street Journal. The company has not specified which products will be affected or when the changes will take effect.

   What's confirmed:

   • Tim Cook stated that price increases for Apple products are "unavoidable".
   • The CEO told The Wall Street Journal that RAM expenses have become "unsustainable".
   • Rising costs for memory chips and AI-driven demand are the causes for the price hikes.
   • Tim Cook did not specify the timing of the price increases or which specific products would be impacted.

   Still unconfirmed:

   • The iPhone 18 Pro could cost $1,399.
   • Tim Cook is an outgoing CEO.
   Sources used for this update (22)

   1. Exclusive | Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says
   2. Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
   3. Tim Cook says iPhone price increase is 'unavoidable'
   4. Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: report
   5. Apple boss Tim Cook says prices to rise due to memory chip costs
   6. Apple boss Tim Cook says prices to rise due to memory chip costs
   7. Apple to raise gadget prices as AI drives up costs
   8. Here’s the link between Apple’s ‘unavoidable’ price hikes and all-time highs for emerging markets
   9. Apple CEO warns price rises ‘unavoidable’ amid AI boom
   10. Tim Cook says Apple price increases are unavoidable, Q3 2026
   11. Micron’s stock is on the rise. Even Apple isn’t safe from ballooning memory-chip costs.
   12. How AI-Driven Chip Cost Inflation and Price Hikes Will Impact Apple (AAPL) Investors
   confidence 95%