Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More
Apple hosted its annual product event on Wednesday, September 9, at Apple Park in Cupertino, marking the executive debut of new CEO John Ternus. Ternus revealed new artificial intelligence tools and the iPhone 18 lineup during the company presentation. Ahead of the event, Ternus posted a video on X showing a bright beam focusing into a spotlight. Prior to the official presentations, speculation centered on potential hardware updates including a foldable device and wearable technology.
What changed
John Ternus made his executive debut as CEO, officially introducing the iPhone 18 and new artificial intelligence tools during the Apple Park presentation.
Live updates
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Apple Unveils iPhone 18 and New AI Tools Under CEO John Ternus
Apple hosted its annual product event on Wednesday, September 9, at Apple Park in Cupertino, marking the executive debut of new CEO John Ternus. Ternus revealed new artificial intelligence tools and the iPhone 18 lineup during the company presentation. Ahead of the event, Ternus posted a video on X showing a bright beam focusing into a spotlight. Prior to the official presentations, speculation centered on potential hardware updates including a foldable device and wearable technology.
Why it matters
The event represents a leadership transition for Apple as John Ternus takes over the chief executive role. The product showcase serves as the primary venue for introducing the company hardware and software roadmap for the upcoming year. Observers monitored the presentation for responses to competitors in the foldable phone market.
What is confirmed
- Apple hosted its annual product event on Wednesday, September 9, at Apple Park in Cupertino.
- John Ternus made his debut appearance as CEO during the product event.
- John Ternus touted new AI tools and the iPhone 18.
Still unconfirmed
- Apple debuted a foldable iPhone during the event.
- Apple unveiled the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, and Watch Series 12.
What to watch next
- Complete device specifications and pricing for the iPhone 18 lineup
- Official confirmation regarding the release of a foldable iPhone model
- Availability details for the newly announced artificial intelligence tools
confidence 90%Sources used for this update (6)
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- deadline.com — Apple’s John Ternus Makes Product Event Debut As CEO Amid Chatter About Foldable iPhone
- www.dailymail.com — Apple's new CEO John Ternus drops a MAJOR hint at what the tech giant will unveil at its 'surprise and shine' event tonight
- www.fortuneindia.com — Apple Launch Event 2026: iPhone Duo foldable unveiled, iPhone 18 Pro, AirPods 5, Watch Series 12 launched
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Apple holds "Surprise and Shine" event Wednesday for first Ternus keynote
Apple will host its "Surprise and Shine" product event on Wednesday, September 10, at noon Central. This marks the first major appearance for John Ternus as CEO, who assumed the role on September 1. The company plans to introduce its largest product slate to date, including the iPhone 18 Pro. While the event is streamed from Apple Park in Cupertino, the focus is on a premium-focused product cycle. Analysts and leaks suggest the company will debut several hardware updates, including a refreshed Pro lineup and new wearable technology.
Why it matters
John Ternus took over as executive chairman and CEO from Tim Cook. This event serves as the first test of his leadership during a major hardware cycle. The transition occurs as Apple attempts to expand its premium device offerings.
What is confirmed
- Apple's "Surprise and Shine" event takes place Wednesday at noon Central.
- John Ternus became executive chairman on September 1 and is appearing as CEO.
- Apple will introduce the iPhone 18 Pro.
- The event will be streamed from Apple Park in Cupertino.
Still unconfirmed
- Apple will unveil its first foldable iPhone.
- Apple will release the iPhone Ultra.
- The event will include the Apple Watch Series 12 and new AirPods.
What to watch next
- Official product specifications for the iPhone 18 Pro
- Confirmation of a foldable iPhone release
- Details on the Apple Watch Series 12
confidence 90%Sources used for this update (7)
- www.investors.com — Artificial Intelligence | Investor's Business Daily
- www.macworld.com — Surprise! We found Apple’s iPhone Ultra keynote script
- gizmodo.com — Live Updates From Apple’s ‘Surprise and Shine’ iPhone Event
- www.macworld.com — Surprise and Shine Apple iPhone event live blog begins now!
- www.storyboard18.com — Apple’s ‘Surprise and Shine’ event: iPhone 18 Pro, foldable iPhone and John Ternus’ first big test
- finance.yahoo.com — Apple expected to unveil first foldable iPhone as new CEO Ternus takes stage
- tech.yahoo.com — Apple’s ‘Surprise and shine’ Event Is Wednesday — What Is Confirmed And What Is Rumored
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Apple Schedules iPhone 18 Event Under New CEO John Ternus
Apple will hold a product launch event on September 9 at Apple Park in Cupertino. This marks the first major event for John Ternus, who became executive chairman on September 1 and is taking over from Tim Cook. The company plans to introduce its largest-ever slate of new products, including the iPhone 18 Pro. The event will be streamed live from Cupertino, where analysts expect several hardware reveals.
Why it matters
The leadership transition to Ternus represents a shift in Apple's executive management. This event serves as the primary debut for his strategic direction regarding the hardware pipeline.
What is confirmed
- Apple will hold a product launch event on September 9 at Apple Park in Cupertino.
- John Ternus became executive chairman on September 1.
- The event will feature the iPhone 18.
Still unconfirmed
- Apple may reveal the first foldable iPhone.
- The event will feature the biggest-ever slate of new products.
What to watch next
- The live product announcements on September 9
- Official confirmation of a foldable iPhone
- Detailed specifications for the iPhone 18 Pro
confidence 90%Sources used for this update (7)
- Bloomberg.com — Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products
- Fast Company — What to expect at Apple’s iPhone 18 launch event on Wednesday
- The Washington Post — The best time to buy an iPhone may be right this minute
- Forbes — How Apple’s iPhone 18 Pro Will Change Smartphones Forever
- macrumors.com — Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More
- tech.yahoo.com — How to watch Apple's iPhone 18 launch event on Wednesday
- finance.yahoo.com — Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus