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Toyota gains on General Motors in new U.S. sales forecast: 'GM may be looking over their shoulder'

Toyota is leveraging high hybrid demand to challenge General Motors for the top U.S. vehicle sales spot. While GM reported mixed second-quarter results, a Cox Automotive forecast suggests Toyota is now within striking distance. The shift reflects a broader market trend where hybrid models are outperforming electric vehicles.

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What changed

New data reveals conflicting reports on GM's second-quarter sales performance amid a surge in Toyota's electrified vehicle demand.

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  1. Toyota Closes Gap on General Motors in U.S. Sales Race

    Toyota is leveraging high hybrid demand to challenge General Motors for the top U.S. vehicle sales spot. While GM reported mixed second-quarter results, a Cox Automotive forecast suggests Toyota is now within striking distance. The shift reflects a broader market trend where hybrid models are outperforming electric vehicles.

    What's confirmed:

    • Toyota's position in U.S. sales is improving due to high demand for hybrid vehicles.
    • A Cox Automotive forecast places Toyota within striking distance of General Motors.
    • Toyota's electrified vehicle sales increased 35% in June.

    Still unconfirmed:

    • General Motors' second-quarter U.S. sales declined by 4.2%.
    • General Motors posted a 7% second-quarter U.S. sales gain.
    • General Motors sold 714,896 vehicles in Q2.
    • Toyota is on track to overtake GM as the top-selling 2026 carmaker in the U.S.
    confidence 70%
  2. Toyota Narrows U.S. Sales Gap With General Motors via Hybrid Demand

    Toyota is closing in on General Motors for the top spot in U.S. vehicle sales. High demand for hybrids has boosted Toyota's position while GM's focus on electric vehicles faced slower consumer adoption. A recent forecast indicates the gap between the two companies has shrunk significantly.

    What's confirmed:

    • Toyota is gaining ground on General Motors in U.S. vehicle sales.
    • Increased consumer demand for hybrid vehicles has driven Toyota's growth.
    • General Motors has held the top spot in American car sales since 1931, except for a brief period in 2021.
    • Toyota focused on hybrids while GM bet on all-electric vehicles.

    Still unconfirmed:

    • Toyota's market share is expected to grow to 15.8% in the first half of the year while GM's share may drop to 16.8%.
    confidence 90%