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<rss version="2.0"><channel><title>Toyota’s Scion Brand Returns With Japan’s Forbidden-Fruit Minitrucks — Live Feed</title><link>https://www.live-feeds.com/feed/toyota-s-scion-brand-returns-with-japan-s-forbidden-fruit-minitrucks</link><atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://www.live-feeds.com/feed/toyota-s-scion-brand-returns-with-japan-s-forbidden-fruit-minitrucks/rss.xml" rel="self" type="application/rss+xml"/><description>Continuously updated, source-cited coverage.</description>
<item><title>Toyota Revives Scion Brand for U.S. Kei Truck Market</title><link>https://www.live-feeds.com/feed/toyota-s-scion-brand-returns-with-japan-s-forbidden-fruit-minitrucks</link><guid isPermaLink="false">https://www.live-feeds.com/feed/toyota-s-scion-brand-returns-with-japan-s-forbidden-fruit-minitrucks#u199218</guid><pubDate>Fri, 13 Nov 2026 18:45:41 +0000</pubDate><description>Toyota is bringing Japanese mini trucks to the United States by reviving its defunct Scion brand. The automaker plans to launch a right-hand drive, three-cylinder utility vehicle named the KEI-01. Production for the Scion-branded utility truck is slated for an Indiana plant, with vehicles scheduled to reach American roads in 2027. This move introduces compact commercial mini trucks, previously forbidden fruit in the U.S. market, under a familiar nameplate.Why it mattersThe Scion brand previously operated as a youth-focused experiment for Toyota before being phased out. Bringing kei trucks to t</description></item>
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