Toys R Us makes major comeback with 120 new stores opening across US this holiday season

Live updates

1. 38d ago

   Toys R Us expands New York footprint ahead of 120-store holiday rollout

   Toys R Us is opening 120 standalone stores across the United States this holiday season to increase its total US presence to 160 locations. The expansion includes new sites throughout New York and the Hudson Valley. This rollout, managed with Go! Retail Group, aims to regain market share after the brand's bankruptcy. Pennsylvania will host 21 of the new stores. The company is returning to physical retail nearly a decade after its first collapse.

   Why it matters

   The brand previously filed for bankruptcy and vanished from most physical retail spaces. This aggressive expansion seeks to leverage holiday shopping demand and nostalgia to re-establish a brick-and-mortar presence.

   What is confirmed

   • Toys R Us is opening 120 new standalone stores this holiday season.
   • The company is expanding its footprint in New York and the Hudson Valley.

   What to watch next

   • Specific opening dates for New York locations
   • Quarterly sales data following the holiday rollout
   Sources used for this update (2)

   1. hudsonvalleypost.com — Toys “R” Us Confirms New Stores Are Coming Soon Across New York
   2. southfloridareporter.com — Toys “R” Us and Disney Are Bringing Big Toy Aisles Back This Holiday Season10
   confidence 100%
2. 42d ago

   Toys R Us partners with Go! Retail Group for 120-store holiday expansion

   Toys R Us is opening 120 new standalone stores across the United States before Christmas. This expansion, executed in partnership with Go! Retail Group, will increase the company's total US footprint to 160 locations. The rollout targets the holiday shopping season to recapture market share following the brand's previous bankruptcy. Pennsylvania will see 21 of these new locations as the company returns to physical retail nearly a decade after its initial collapse.

   Why it matters

   The company previously shut down its entire physical presence after filing for bankruptcy. This aggressive move into brick-and-mortar retail tests whether the brand can compete with e-commerce giants during the peak shopping window.

   What is confirmed

   • Toys R Us will open 120 new standalone stores in the US before Christmas.
   • The total number of US store locations will reach 160.

   Still unconfirmed

   • Toys R Us is targeting specific growth in Florida.
   • Pennsylvania will receive 21 of the new store locations.

   What to watch next

   • Confirmation of specific store opening dates in December
   • Sales performance data following the holiday rollout
   • Announcement of further store expansions for 2027
   Sources used for this update (4)

   1. www.usatoday.com — Toys 'R' Us to open 120 new US stores this holiday season
   2. www.cubaheadlines.com — Toys "R" Us Expands Aggressively in the U.S., Targets Florida Growth
   3. northpennnow.com — 21 new Toys ‘R’ Us stores will open in Pennsylvania nearly a decade after filing for bankruptcy
   4. www.toysnplaythings.media — Toys R Us to open 120 stores ahead of Christmas
   confidence 90%
3. 45d ago

   Toys R Us Announces 120 New U.S. Stores

   Toys R Us is launching a major retail comeback in the United States, planning to open 120 new standalone stores just in time for the holiday shopping season. The aggressive brick-and-mortar expansion will bring the total number of nationwide store locations to 160. The announcement arrives years after the iconic toy brand previously filed for bankruptcy and shut down its physical footprint. Retail analysts are closely watching the rollout as the company accelerates its physical store openings to capture holiday consumer spending across the country.

   Why it matters

   The expansion marks a dramatic reversal for a brand that once completely shuttered its brick-and-mortar operations following financial collapse. Globally, the brand maintains a presence across dozens of countries with billions in annual retail sales. This new wave of standalone shops aims to re-establish the physical brand presence in American retail markets.

   What is confirmed

   • Toys R Us is opening 120 new standalone stores across the United States in time for the holiday season.
   • The expansion brings the total number of Toys R Us locations in the United States to 160.
   • The brand operates more than 1,680 stores and e-commerce businesses globally in 37 countries.
   • The global operations generate more than $2 billion in annual retail sales.

   Still unconfirmed

   • Specific local market openings, such as the planned location at the Outlets of Mississippi in Pearl, indicate regional rollout strategies.

   What to watch next

   • Confirmation of exact addresses and opening dates for the 120 planned standalone stores
   • Performance metrics of the newly opened locations during the holiday shopping season
   Sources used for this update (9)

   1. Fox Business — Toys R Us makes major comeback with 120 new stores opening across US this holiday season
   2. WLBT — Three major retailers opening at Outlets of Mississippi
   3. PR Newswire — Toys"R"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season
   4. Retail Dive — Toys R Us accelerates store openings in time for the holidays
   5. WAPT — Toys 'R' Us returns, joins new stores at Outlets in Pearl
   6. Forbes — Toys R Us Opening 120 New U.S. Stores In Time For The Holiday Season
   7. local12.com — Toys 'R' Us announces it's opening 120 new standalone stores
   8. www.ntd.com — Toys R Us Announces Major Comeback, Plans 120 New Stores Ahead of Holidays
   9. www.yahoo.com — Toys ‘R’ Us Set to Make Major Comeback With 120 New Stores
   confidence 95%