Toys 'R' Us to open 120 new US stores this holiday season
Toys 'R' Us is launching a major retail push by opening 120 new standalone stores across the United States in time for the holiday season. The ambitious expansion includes a growing presence in Florida and a newly announced location in north Georgia. This retail surge highlights the ongoing comeback of the iconic toy brand, which also features candy shops and cafes as part of its physical footprint revival. Shoppers can expect these new doors to open before Christmas, significantly scaling up the company's brick-and-mortar presence nationwide.
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- ✓ Toys 'R' Us is opening 120 new standalone stores across the United States this holiday season.
- ✓ The brand closed all of its United States stores in 2018 after filing for bankruptcy in 2017.
- ✓ The company is expanding its physical footprint with temporary holiday stores, pop-ups, and airport retail.
- ✓ The brand is increasing its total locations from 40 to 160, with a growing presence in Florida and a planned location in north Georgia.
What changed
Toys 'R' Us announced a major expansion to open 120 new standalone stores across the United States for the holiday season.
Live updates
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Toys 'R' Us Plans 120 New U.S. Stores for Holidays
Toys 'R' Us is launching a major retail push by opening 120 new standalone stores across the United States in time for the holiday season. The ambitious expansion includes a growing presence in Florida and a newly announced location in north Georgia. This retail surge highlights the ongoing comeback of the iconic toy brand, which also features candy shops and cafes as part of its physical footprint revival. Shoppers can expect these new doors to open before Christmas, significantly scaling up the company's brick-and-mortar presence nationwide.
Why it matters
This holiday rollout marks a major step forward for the brand after it shuttered all United States stores in 2018 following its 2017 bankruptcy. The current retail push involves scaling up from 40 to 160 locations by adding independent shops across the country. The strategy also includes testing pop-ups and airport retail concepts.
What is confirmed
- Toys 'R' Us is opening 120 new standalone stores across the United States this holiday season.
- The brand closed all of its United States stores in 2018 after filing for bankruptcy in 2017.
- The company is expanding its physical footprint with temporary holiday stores, pop-ups, and airport retail.
- The brand is increasing its total locations from 40 to 160, with a growing presence in Florida and a planned location in north Georgia.
What to watch next
- Specific opening dates for the 120 new standalone stores
- Geographic details for additional store locations beyond Florida and north Georgia
confidence 100%Sources used for this update (9)
- PR Newswire — Toys"R"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season
- Forbes — Toys R Us Opening 120 New U.S. Stores In Time For The Holiday Season
- WSB-TV — Toys ‘R’ Us to open north Georgia location
- Good Morning America — Toys R Us comeback continues with more stores, candy shops, cafes
- USA Today — Toys 'R' Us to open 120 new US stores this holiday season
- www.ktvu.com — Toys R Us makes major comeback with 120 new stores opening across US this holiday season
- finance.yahoo.com — Toys R Us Plans 120 Holiday Stores in Retail Push
- en.cibercuba.com — Toys "R" Us accelerates its return to the U.S. and expands its presence in Florida
- www.cubaheadlines.com — Toys "R" Us Expands Aggressively in the U.S., Targets Florida Growth
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