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● LIVE Updated 1h ago · 7 sources tracked

Toys ‘R’ Us to open north Georgia location

Toys ‘R’ Us is opening 120 new stores across the United States during the current holiday season. This expansion includes a new location in north Georgia and additions in New York. The company is diversifying its business model by introducing cafes and candy shops alongside traditional retail. Growth is being driven by increased toy sales from adult collectors.

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  • ✓ Toys ‘R’ Us is opening 120 new stores in the US this holiday season.
  • ✓ Adult collectors are fueling toy sales for the company.
🛡️ Source Corroboration: 7 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

The company announced the opening of 120 new US stores and a specific new location in north Georgia.

Live updates

  1. Toys ‘R’ Us expanding with 120 new US stores for holiday season

    Toys ‘R’ Us is opening 120 new stores across the United States during the current holiday season. This expansion includes a new location in north Georgia and additions in New York. The company is diversifying its business model by introducing cafes and candy shops alongside traditional retail. Growth is being driven by increased toy sales from adult collectors.

    Why it matters

    The brand previously closed all US locations in 2018 after filing for bankruptcy in 2017. This current expansion represents a strategic effort to return to the physical retail market.

    What is confirmed

    • Toys ‘R’ Us is opening 120 new stores in the US this holiday season.
    • Adult collectors are fueling toy sales for the company.

    Still unconfirmed

    • Toys ‘R’ Us will open a location in north Georgia.
    • New stores are coming to New York.
    • The company is adding candy shops and cafes to its store formats.

    What to watch next

    • Official opening dates for the north Georgia and New York locations.
    Sources used for this update (7)
    1. NBC News — Toys ‘R’ Us is opening 120 new stores as grownup collectors fuel toy sales
    2. WSB-TV — Toys ‘R’ Us to open north Georgia location
    3. Good Morning America — Toys R Us comeback continues with more stores, candy shops, cafes
    4. Akron Beacon Journal — Toys 'R' Us making comeback this holiday season. Are any stores in Ohio?
    5. USA Today — Toys 'R' Us to open 120 new US stores this holiday season
    6. wgna.com — Toys R Us Announces Massive Expansion, New Stores Coming to New York
    7. www.fox5ny.com — Toys R Us makes major comeback with 120 new stores opening across US this holiday season
    confidence 90%
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