Toys ‘R’ Us to open north Georgia location

Live updates

1. 37d ago

   Toys R Us Plans North Georgia Store in 120-Location Rollout

   Toys R Us is launching 120 new standalone stores across the United States this holiday season, bringing its total national footprint to 160 locations. The expansion includes planned sites in north Georgia and New York. The revival follows the complete closure of all brick-and-mortar stores in 2018. To draw consumers away from online shopping and attract adult collectors, the retailer is updating its business model by incorporating cafes and candy shops into the new stores.

   Why it matters

   The upcoming holiday rollout represents a major physical retail comeback for a brand that previously shuttered its entire brick-and-mortar presence. By adding experiential features like cafes and candy shops, the company aims to capture foot traffic and appeal to older demographics.

   What is confirmed

   • Toys R Us is opening 120 new standalone stores across the country this holiday season.
   • The new holiday openings will bring the total United States footprint to 160 stores.
   • The nationwide expansion includes planned locations in north Georgia and New York.
   • The retailer previously closed all brick-and-mortar locations in 2018.

   Still unconfirmed

   • The updated store model includes cafes and candy shops designed to attract adult collectors and physical retail shoppers.

   What to watch next

   • Specific grand opening dates for the north Georgia location
   • Confirmation of exact addresses for the remaining new standalone stores
   Sources used for this update (7)

   1. www.cnn.com — Stock Market Data - US Markets, World Markets, and Stock Quotes
   2. shoppingcenterbusiness.com — Toys “R” Us to Open 120 New Standalone Stores Across the Country
   3. www.mariowiki.com — List of implied locations
   4. www.abqjournal.com — Toys ‘R’ Us to join ABQ Uptown as part of retailer's nationwide resurgence
   5. www.fox5atlanta.com — Things to do in metro Atlanta, North Georgia | Sept. 25-27, 2026 | FOX 5 Atlanta
   6. firstamerican.art — Calendar - First American Art Magazine
   7. www.buzzfeed.com — 50 Wild Behind-The-Scenes Stories From '90s Movies
   confidence 90%
2. 40d ago

   Toys R Us expands US retail footprint with 120 new stores

   Toys R Us is launching 120 new stores across the United States this holiday season, including locations in New York and north Georgia. The company is shifting its business model to include candy shops and cafes to attract customers. This expansion targets adult collectors and consumers seeking physical retail experiences over online shopping. The move follows a complete closure of brick-and-mortar locations in 2018.

   Why it matters

   The company previously exited physical retail due to the rise of e-commerce. Current growth reflects a broader trend of consumers returning to in-person shopping experiences.

   What is confirmed

   • Toys R Us is opening 120 new stores across the United States this holiday season.
   • The expansion includes new locations in New York and north Georgia.
   • The company is adding cafes and candy shops to its retail model.
   • Toys R Us closed its last brick-and-mortar stores in 2018.

   Still unconfirmed

   • Increased toy sales from adult collectors are driving the company's growth.
   • The recovery of Barnes & Noble provides a blueprint for the Toys R Us comeback.

   What to watch next

   • Opening dates for the north Georgia location
   • Sales data from the new cafe and candy shop integrations
   Sources used for this update (2)

   1. www.ign.com — How Barnes & Noble Laid the Foundation for a Toys 'R' Us Comeback
   2. www.abqjournal.com — Tag: business
   confidence 90%
3. 45d ago

   Toys ‘R’ Us expanding with 120 new US stores for holiday season

   Toys ‘R’ Us is opening 120 new stores across the United States during the current holiday season. This expansion includes a new location in north Georgia and additions in New York. The company is diversifying its business model by introducing cafes and candy shops alongside traditional retail. Growth is being driven by increased toy sales from adult collectors.

   Why it matters

   The brand previously closed all US locations in 2018 after filing for bankruptcy in 2017. This current expansion represents a strategic effort to return to the physical retail market.

   What is confirmed

   • Toys ‘R’ Us is opening 120 new stores in the US this holiday season.
   • Adult collectors are fueling toy sales for the company.

   Still unconfirmed

   • Toys ‘R’ Us will open a location in north Georgia.
   • New stores are coming to New York.
   • The company is adding candy shops and cafes to its store formats.

   What to watch next

   • Official opening dates for the north Georgia and New York locations.
   Sources used for this update (7)

   1. NBC News — Toys ‘R’ Us is opening 120 new stores as grownup collectors fuel toy sales
   2. WSB-TV — Toys ‘R’ Us to open north Georgia location
   3. Good Morning America — Toys R Us comeback continues with more stores, candy shops, cafes
   4. Akron Beacon Journal — Toys 'R' Us making comeback this holiday season. Are any stores in Ohio?
   5. USA Today — Toys 'R' Us to open 120 new US stores this holiday season
   6. wgna.com — Toys R Us Announces Massive Expansion, New Stores Coming to New York
   7. www.fox5ny.com — Toys R Us makes major comeback with 120 new stores opening across US this holiday season
   confidence 90%