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● LIVE Updated 2h ago · 11 sources tracked

Toys ‘R’ Us to open north Georgia location - WSB-TV

Toys "R" Us is launching a major U.S. expansion by opening 120 new standalone stores in time for the upcoming holiday season. The company is diversifying its retail presence by adding cafes and candy shops to its locations. This growth is driven in part by increased toy sales from adult collectors. One of the new locations will be situated in north Georgia.

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  • ✓ Toys "R" Us is opening 120 new standalone stores across the U.S. this holiday season.
  • ✓ The company closed all U.S. stores in 2018 following a 2017 bankruptcy.
  • ✓ Adult collectors are fueling toy sales.
🛡️ Source Corroboration: 11 independent reporting domains (95% confidence) ⏱ Read time: ~2 min

What changed

Toys "R" Us announced a 120-store expansion including a new north Georgia location.

Live updates

  1. Toys "R" Us to Open 120 New Standalone US Stores This Holiday Season

    Toys "R" Us is launching a major U.S. expansion by opening 120 new standalone stores in time for the upcoming holiday season. The company is diversifying its retail presence by adding cafes and candy shops to its locations. This growth is driven in part by increased toy sales from adult collectors. One of the new locations will be situated in north Georgia.

    Why it matters

    The brand previously closed all United States stores in 2018 after filing for bankruptcy in 2017. This expansion represents a return to standalone retail after years of absence from the U.S. market.

    What is confirmed

    • Toys "R" Us is opening 120 new standalone stores across the U.S. this holiday season.
    • The company closed all U.S. stores in 2018 following a 2017 bankruptcy.
    • Adult collectors are fueling toy sales.

    Still unconfirmed

    • Toys "R" Us will open a location in north Georgia.
    • The comeback includes the addition of cafes and candy shops.

    What to watch next

    • Announcement of specific city and site locations for the 120 stores
    • Official opening dates for the holiday season rollout
    Sources used for this update (11)
    1. PR Newswire — Toys"R"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season
    2. Forbes — Toys R Us Opening 120 New U.S. Stores In Time For The Holiday Season
    3. NBC News — Toys ‘R’ Us is opening 120 new stores as grownup collectors fuel toy sales
    4. ABC News - Breaking News, Latest News and Videos — Toys R Us planning major comeback ahead of holiday season
    5. WSB-TV — Toys ‘R’ Us to open north Georgia location
    6. Good Morning America — Toys R Us comeback continues with more stores, candy shops, cafes
    7. Akron Beacon Journal — Toys 'R' Us making comeback this holiday season. Are any stores in Ohio?
    8. WTHR — Toys'R'Us plans 120 new standalone stores across US for holiday season
    9. USA Today — Toys 'R' Us to open 120 new US stores this holiday season
    10. MLive.com — Beloved toy store chain from your childhood to open 120 new locations in major comeback
    11. www.fox5ny.com — Toys R Us makes major comeback with 120 new stores opening across US this holiday season
    confidence 95%
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