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UFC White House Card Averages 8 Million Viewers on Paramount+ in U.S., Latin America

The White House card reached an estimated 34 million total global viewers. In the U.S. and Latin America, the event averaged 8.2 million viewers on Paramount+. The UFC also reported 126 billion social media views for the event.

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What changed

Global viewership and social media metrics were added to previous U.S. and Latin American data.

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  1. UFC Freedom 250 Hits 34 Million Global Viewers

    The White House card reached an estimated 34 million total global viewers. In the U.S. and Latin America, the event averaged 8.2 million viewers on Paramount+. The UFC also reported 126 billion social media views for the event.

    What's confirmed:

    • UFC Freedom 250 reached an estimated 34 million total global viewers.
    • The event averaged 8.2 million viewers across the U.S. and Latin America on Paramount+.
    • Paramount+ reported the event reached 17 million total viewers on its platform across the U.S. and Latin America.
    • The event is the most watched live exclusive event in Paramount+ history.
    • The UFC reported 126 billion social views for the event.
    • Of the 8.2 million average viewers in the U.S. and Latin America, 7 million were from the U.S. and 1.2 million were from Latin America.

    Still unconfirmed:

    • Joe Rogan claimed viewership reached 150 million.
    confidence 100%

  2. UFC Freedom 250 Sets Paramount+ Live Viewership Record

    The UFC Freedom 250 event held at the White House lawn averaged 8.2 million viewers across the U.S. and Latin America. The broadcast reached 17 million total viewers. It is now the most watched live exclusive event in the history of Paramount+.

    What's confirmed:

    • UFC Freedom 250 averaged 8.2 million viewers in the U.S. and Latin America.
    • The event reached 17 million total viewers across the U.S. and Latin America.
    • The card is the largest live exclusive event in Paramount+ history.
    • The event took place on the White House lawn.
    • UFC Freedom 250 broke viewership records for the promotion.
    confidence 100%

  3. UFC Freedom 250 Draws 17 Million Total Viewers on Paramount+

    The UFC Freedom 250 event at the White House reached 17 million total viewers across the U.S. and Latin America. It is the largest live exclusive event in the history of Paramount+. The broadcast averaged 8.2 million viewers.

    What's confirmed:

    • UFC Freedom 250 reached 17 million total viewers in the U.S. and Latin America on Paramount+.
    • The event is the biggest live exclusive event in Paramount+ history.
    • The broadcast averaged 8.2 million viewers.
    • The event took place on the South Lawn of the White House in Washington D.C.

    Still unconfirmed:

    • The streaming broadcast averaged 7 million viewers in the U.S. and 1.2 million in Latin America.
    • Dana White's expectations for viewership were not met.
    confidence 90%

  4. UFC Freedom 250 Viewership Reports Vary by Region

    The UFC Freedom 250 event held at the White House streamed on Paramount+. Reports on viewership vary between 7 million and 8.2 million viewers. Figures include audiences from the U.S. and Latin America.

    What's confirmed:

    • The UFC Freedom 250 event took place at the White House.
    • The event streamed on Paramount+ in the U.S. and Latin America.

    Still unconfirmed:

    • The event averaged 8.2 million viewers across the U.S. and Latin America.
    • The event averaged 8 million viewers on Paramount+ in the U.S. and Latin America.
    • The event averaged 7M viewers in the U.S.
    confidence 70%