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Viking madness grips Boston escalator as Norway fans march toward World Cup match

Norwegian soccer fans are celebrating their first World Cup appearance in 28 years with a synchronized rowing motion. The ritual began on a Boston escalator and has since spread to Times Square and the Norwegian parliament. Erling Haaland and other players have joined the celebrations.

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What changed

New reports detail the chant's origin on a Boston escalator and its adoption by the Norwegian parliament.

Live updates

  1. Norway's Viking Row Chant Goes Viral from Boston to Parliament

    Norwegian soccer fans are celebrating their first World Cup appearance in 28 years with a synchronized rowing motion. The ritual began on a Boston escalator and has since spread to Times Square and the Norwegian parliament. Erling Haaland and other players have joined the celebrations.

    What's confirmed:

    • Norwegian soccer fans are using a synchronized rowing motion and the chant "Row! Row! Row!" as a celebration.
    • The ritual began on a Boston escalator.
    • The celebration has appeared in Times Square and the Norwegian parliament.
    • Erling Haaland and his teammates have joined the Viking Row.
    • The chant has become a viral sensation.

    Still unconfirmed:

    • The Viking Row briefly overwhelmed a communal yoga class in Times Square.
    • Speaker Masud Gharahkhani led the Norwegian parliament in the chant.
    confidence 95%

  2. Norway's Viking Row gesture goes viral across 2026 World Cup venues

    Norwegian supporters are using a rhythmic rowing motion and the chant "Ro!" to mark their first World Cup appearance in 28 years. The display has spread from Boston to Times Square and North Carolina. Norway is scheduled to play Senegal in New Jersey.

    What's confirmed:

    • The 2026 men's World Cup is held across Canada, Mexico, and the USA with 104 games over 39 days.
    • Norway fans have performed the Viking Row in Boston and Times Square.
    • Norway is scheduled to face Senegal in New Jersey.

    Still unconfirmed:

    • Ole Frøystad is the fan who first conceived the Viking Row idea.
    • Norway has its World Cup headquarters in North Carolina.
    • The Viking Row gesture is a new phenomenon for this edition of the tournament.
    confidence 90%

  3. Norway Fans Perform Viking Row on Boston Escalator

    Norwegian soccer supporters staged a synchronized Viking Row on an escalator at South Station in Boston. The fans wore Viking helmets and carried Norwegian flags. This display coincided with the team's first World Cup appearance in 28 years.

    What's confirmed:

    • Norway national team supporters performed a synchronized Viking Row on a Boston escalator on June 15, 2026.
    • The fans wore Viking helmets and carried Norwegian flags.
    • The event took place at South Station.
    • This is the first World Cup appearance for the team in 28 years.
    confidence 100%

  4. Norway Fans Perform Viking Rowing on Boston Escalator

    Norwegian soccer supporters used a Boston escalator to perform synchronized Viking rowing. This occurred as the team made its first World Cup appearance in 28 years. Local residents found the display charming.

    What's confirmed:

    • Norway fans performed synchronized Viking rowing on a Boston escalator.
    • This is Norway's first World Cup appearance in 28 years.
    confidence 100%

  5. Norway Fans Perform Viral Viking Row at Boston South Station

    Norwegian soccer supporters celebrated their first World Cup appearance in 28 years with synchronized rowing motions on an escalator. The activity took place at South Station in Boston. The footage of the event has gone viral.

    What's confirmed:

    • Norway fans performed synchronized Viking rowing motions on an escalator at South Station.
    • The fans are celebrating Norway's first World Cup appearance in 28 years.
    • The rowing display on the Boston escalator went viral.
    confidence 100%

  6. Norway Fans Bring Viking Theme to Boston for World Cup Return

    Norwegian supporters are celebrating their first World Cup appearance in 28 years with a Viking theme. Fans performed a "Viking row" on an escalator while traveling to a match against Iraq. The team's return includes stars Erling Haaland and Martin Odegaard.

    What's confirmed:

    • Norway is competing in its first World Cup in 28 years.
    • The Norwegian men's team includes Erling Haaland and Martin Odegaard.
    • Norway fans performed a "Viking row" on an escalator in Boston.
    • Norway played a World Cup match against Iraq at Boston Stadium in Foxboro.

    Still unconfirmed:

    • Norway's Viking theme has provoked some debate.
    • Norway team photos have the 2026 World Cup buzzing.
    confidence 95%