https://www.live-feeds.com/feed/walmart-ceo-speaks-out-on-dynamic-pricing-we-price-the-product-not-the-personContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/walmart-ceo-speaks-out-on-dynamic-pricing-we-price-the-product-not-the-personhttps://www.live-feeds.com/feed/walmart-ceo-speaks-out-on-dynamic-pricing-we-price-the-product-not-the-person#u101189Mon, 05 Oct 2026 03:35:36 +0000Walmart CEO John Furner has explicitly ruled out the use of personalized or dynamic pricing, stating, "We price the product, not the person." Furner confirmed in an open letter and statements that the company will not use AI tools like Sparky, shopper income, or purchase history to determine prices. This commitment to an "Every Day Low Prices" strategy comes as the retailer expands the use of electronic shelf labels across thousands of US stores, which allow for digital price updates but are not being used for individual price discrimination.Why it mattersRetailers are incr