Walmart enlists Sam’s Club in latest challenge to Amazon Prime
Walmart has launched a joint membership program with Sam's Club, offering a discounted annual bundle for $120. This move aims to challenge Amazon Prime's dominance in the subscription market. The bundle combines Walmart+ and Sam's Club Plus memberships, providing customers with savings of nearly $100. The program offers various benefits, including delivery, gas discounts, and more.
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- ✓ Walmart's joint membership program with Sam's Club costs $120 per year.
- ✓ The bundle combines Walmart+ and Sam's Club Plus memberships.
- ✓ The program offers savings of nearly $100 compared to purchasing individual memberships.
- ✓ Walmart aims to challenge Amazon Prime's dominance in the subscription market.
What changed
Walmart introduced a discounted joint membership program with Sam's Club, offering a $120 annual bundle.
Live updates
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Walmart bundles Walmart+ and Sam's Club memberships for $120
Walmart has launched a joint membership program with Sam's Club, offering a discounted annual bundle for $120. This move aims to challenge Amazon Prime's dominance in the subscription market. The bundle combines Walmart+ and Sam's Club Plus memberships, providing customers with savings of nearly $100. The program offers various benefits, including delivery, gas discounts, and more.
Why it matters
The retail giant is trying to appeal to cost-conscious consumers amid high inflation. This strategic move is part of Walmart's efforts to compete with Amazon Prime and Costco. By bundling memberships, Walmart aims to increase customer loyalty and retention. The company is focusing on providing value to its customers through various perks and discounts.
What is confirmed
- Walmart's joint membership program with Sam's Club costs $120 per year.
- The bundle combines Walmart+ and Sam's Club Plus memberships.
- The program offers savings of nearly $100 compared to purchasing individual memberships.
- Walmart aims to challenge Amazon Prime's dominance in the subscription market.
What to watch next
- Walmart's subscriber growth and retention rates
- Amazon Prime's response to Walmart's new membership program
- Costco's potential reaction to Walmart's bundled membership offer
confidence 90%Sources used for this update (9)
- CNBC — Walmart launches joint membership with Sam's Club as it leans into delivery, gas discounts
- ABC News - Breaking News, Latest News and Videos — Walmart CEO talks lowering prices, unveils new $120 membership offer
- Retail Dive — Walmart enlists Sam’s Club in latest challenge to Amazon Prime
- Yahoo — Walmart Bundles Member Perks With Sam’s Club, Promising ‘More Money in Pockets’
- MarketWatch — Walmart takes aim at Amazon and Costco with new membership program — but is it a good deal?
- finance.yahoo.com — Walmart introduces discounted joint membership with Sam's Club
- www.retaildive.com — Walmart enlists Sam’s Club in latest challenge to Amazon Prime
- capitaldigest.com — Walmart+ & Sam's Club Bundle $120: Challenges Amazon Prime
- dyax.io — Walmart enlists Sam’s Club in latest challenge to Amazon ...
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